This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.

The first comprehensive work that focuses on the various ramifications of the visual in political communication Explores all four dimensions of the role of the visual in political communication (theory/method, campaigning, governance, citizens' use) Represents an exemplary compilation of work conducted by pioneers in the field

Autorentext

Anastasia Veneti is Senior Lecturer in Marketing Communications at Bournemouth University, UK. Her research lays at the intersection of media and politics, including (visual) political communication, digital political campaigning, media framing, protests and social movements, and photojournalism. She is Convenor of the Centre for Politics and Media Research at Bournemouth University.

Daniel Jackson is Associate Professor of Media and Communication at Bournemouth University, UK. His research broadly explores the intersection of media and democracy, including news coverage of politics, the construction of news, political communication, and political talk in online environments. He is Convenor of the Journalism Research Group at Bournemouth University.

Darren G. Lilleker is Associate Professor in Political Communication at Bournemouth University, UK. His expertise is in public engagement in politics, and he has published widely on the professionalisation and marketisation of political communication. He is editor of the Palgrave Macmillan series Political Communication and Campaigning.

Klappentext

'This book is an innovative and timely collection that will soon become central to research and teaching on visual, digital and political communication. Through an original combination of theoretical reflections, methodological recommendations and empirical findings, this volume offers a well-rounded approach to exploring the relationship between visual images, digital technologies, and political practices. The collection's cutting-edge case studies convincingly demonstrate the power of the visual in top-down and bottom-up politics alike.' Giorgia Aiello, Associate Professor in Media and Communication, University of Leeds, UK 'At a time when political communication is increasingly dominated by visual imagery, this ground-breaking volume makes an essential intervention. It provides a comprehensive, engaging, provocative and wide range of contributions that advance knowledge in this sorely neglected, but increasingly vital area of research, and help us understand everything from the rise of Donald Trump to the strategies of the #BlackLivesMatter movement.' Professor Karin Wahl-Jorgensen, Cardiff University, UK 'The theme image vs. substance is challenging scholars in the digital age. In Visual Political Communication, the contributors explore the dynamics of visual communication and the political communication process. The result is an in-depth analysis of the various ramifications of the visual in political communication, in campaigns and in government that sheds light into many disquieting phenomena we notice in modern politics worldwide.' Gianpietro Mazzoleni, Professor of Political Communication, University of Milan, Italy This edited volume offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. Anastasia Veneti is Senior Lecturer in Marketing Communications at Bournemouth University, UK.

Daniel Jackson is Associate Professor of Media and Communication at Bournemouth University, UK.

Darren G. Lilleker is Associate Professor in Political Communication at Bournemouth University, UK.

Inhalt

1 Introduction: Visual Political Communication (Darren G. Lilleker, Anastasia Veneti, Daniel Jackson).- Part I Theoretical and Methodological Issues in Visual Political Communication.- 2 The Digital Transformation of Visual Politics (Paul Messaris).- 3 The power of visual political communication: pictorial politics through the lens of communication psychology (Darren G. Lilleker).- 4 The Interdisciplinary Roots and Digital Branches of Visual Political Communication Research (Roman Gerodimos).- 5 Visual Methods for Political Communication Research: Modes and Affordances (Luc Pauwels, University of Antwerp).- Part II The Use of Visuals in Political Campaigning.- 6 From Analogue to Digital Negativity Attacks and Counter-Attacks, Satire and Absurdism on Election Posters Offline and Online (Bengt Johansson, Christina Holtz-Bacha).- 7 Political parties and their pictures. Visual communication on Instagram in Swedish and Norwegian election campaigns (Uta Russmann, Jakob Svensson, AndersOlof Larsson).- 8 Visual Political Communication in Italian electoral campaigns (Edoardo Novelli).- Part III Visual Governance.- 9 The Visual Presidency of Donald Trump First Hundred Days: Political Image Making and Digital Media (Ryan T. Strand, Dan Schill).- 10 Greek Political Leaders on Instragram: Between 'soft' and 'hard' personalisation (Stamatis Poulakidakos, Iliana Giannouli).- 11The political power of smiling. How politicians' displays of happiness affect viewers' gaze behavior and political judgments (Michael Sülflow, Marcus Maurer).- Part IV Citizen-led Forms of Visual Political Communication.- 12 #MoreInCommon: Collective Mourning Practices on Twitter and the Iconisation of Jo Cox (Katy Parry).- 13 Picturing the political: Embodied visuality of protest imagery (Bolette B. Blaagaard).- 14 Connective Politics, Videos and Algorithms: YouTube's Mediation of Audiovisual Political Communication (Andrea Medrado, Simone do Vale, Adilson Cabral).