A sophisticated, nuanced guide to qualitative content analysis that is inherently qualitative in both its method and its data.

Are you working with qualitative data but unsure how to approach your analysis?This hands-on guide to qualitative content analysis from two internationally renowned experts provides you with a clear strategy for analysing your data, whether you are working with social media content, field notes, images, narratives or focus group data. Using qualitative interviews as an example, the book provides a clear structure for approaching your analysis that can be adapted for your research project.Explaining how qualitative content analysis differs from quantitative methods, the book provides you with:a solid understanding of the principles behind QCAa step-by-step guide to three types of QCA*guidance on how you can use software to enhance your analysis.

Autorentext
Udo Kuckartz is Professor of Research Methodology in the Department of Education at Philipps-University Marburg, Germany.

Inhalt

Conceptual foundations of Qualitative Content Analysis (QCA)
About categories
Developing categories
Three types of qualitative content analysis
Structuring qualitative content analysis
Evaluative qualitative content analysis
Type-building qualitative content analysis
Using software
Quality standards, research report, and documentation