Informationen zum Autor TOMASZ TUNGUZ is a venture capitalist at Redpoint and writes daily, data-driven blog posts about key topics for startups including fundraising, startup benchmarks, best practices, and team building. FRANK BIEN is CEO of Looker, exploration and discovery business intelligence platform. He has built his career on nurturing strong corporate culture and highly efficient teams. Klappentext Crest the data wave with a deep cultural shiftWinning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business.Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategyBig data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. Winning with Data is the expert guide to making data work for your business, and your needs. Zusammenfassung Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Inhaltsverzeichnis Introduction ix Chapter 1 Mad Men to Math Men: The Power of the Data-Driven Culture 1 Operationalizing Data: Uber's Competitive Weapon 2 The Era of Instant Data: You Better Get Yourself Together 4 Data Supply Chains: Buckling Under the Load 6 Management by Opinion: The Illusion of Knowledge 8 Our Vantage Points 10 Chapter 2 Four Problems with Data Today: Breadlines, Obscurity, Fragmentation, and Brawls 15 Data Breadlines for the Data-Poor 15 Data Obscurity: The Failure of the Card Catalog 17 Rogue Databases and Analysts: The Data Fragmentation Problem 19 Data Brawls: When Miscommunication Devolves into Arguments 21 Chapter 3 Business Intelligence: How We Got Here 23 Business Intelligence Is Born: The First Query 23 Databases for the Masses: Oracle Commercializes Codd's Invention 24 Legacy BI: A Three-Layer Cake 26 Google's Answer to Huge Data: Vanilla Boxes 27 600 Petabytes per Day: HiPal at Facebook 30 Extreme Data Collection: The New Normal 32 Looker: Weaving the Data Fabric 33 Chapter 4 Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business's Operations in the Afternoon 37 Not Just Another Person with an Opinion 37 Aligning Sales Teams in Real Ti...

Autorentext

TOMASZ TUNGUZ is a venture capitalist at Redpoint and writes daily, data-driven blog posts about key topics for startups including fundraising, startup benchmarks, best practices, and team building. FRANK BIEN is CEO of Looker, exploration and discovery business intelligence platform. He has built his career on nurturing strong corporate culture and highly efficient teams.

Klappentext

Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT--organization-wide buy-in is essential for long-term success. Winning with Data is the expert guide to making data work for your business, and your needs.

Inhalt

Introduction ix

Chapter 1 Mad Men to Math Men: The Power of the Data-Driven Culture 1

Operationalizing Data: Uber's Competitive Weapon 2

The Era of Instant Data: You Better Get Yourself Together 4

Data Supply Chains: Buckling Under the Load 6

Management by Opinion: The Illusion of Knowledge 8

Our Vantage Points 10

Chapter 2 Four Problems with Data Today: Breadlines, Obscurity, Fragmentation, and Brawls 15

Data Breadlines for the Data-Poor 15

Data Obscurity: The Failure of the Card Catalog 17

Rogue Databases and Analysts: The Data Fragmentation Problem 19

Data Brawls: When Miscommunication Devolves into Arguments 21

Chapter 3 Business Intelligence: How We Got Here 23

Business Intelligence Is Born: The First Query 23

Databases for the Masses: Oracle Commercializes Codd's Invention 24

Legacy BI: A Three-Layer Cake 26

Google's Answer to Huge Data: Vanilla Boxes 27

600 Petabytes per Day: HiPal at Facebook 30

Extreme Data Collection: The New Normal 32

Looker: Weaving the Data Fabric 33

Chapter 4 Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business's Operations in the Afternoon 37

Not Just Another Person with an Opinion 37

Aligning Sales Teams in Real Time 48

Scaling Sales Teams with Data 50

Determining Customer Satisfaction at Every Point in the Buyer Journey 52

The Rosetta Stone: Developing a Shared Data Language 55

The One Equation That Defines the Business 57

Brutal Intellectual Honesty: Speaking Data to Power 60

Putting Pride in Its Place: How Data Transforms Cultures 66

Chapter 5 Five Steps to Creating a Data-Driven Company-From Recruiting to Regression, It All Starts with Curiosity: Changing the Culture 71

It All Starts with Curiosity 71

Why You Should Stop Listening to Your Boss 72

How to Recruit Curious People 76

**Chapter 6 From Hacks to Harmony: The …