This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media. Other topics to be addressed include the factors affecting tourism expenditure on accommodation in World Heritage Cities and the impacts of experience on the motivation of participants in recreational sports tourism events. The book will be of interest for researchers, industry professionals, under- and postgraduate students, and others who wish to learn about new trends in tourist behavior and emerging tourism products.

Reviews emerging trends in tourist behavior within Europe Analyzes business opportunities linked to new products Examines impact of tourist experience on consumer evaluation

Autorentext
Andrés Artal-Tur , PhD, is an Associate Professor at the Technical University of Cartagena (Spain). He is a member of the Research Excellence Group EMODs; a Research Associate at the Institute of International Economics (IEI-UV), University of Valencia; and a founding member of the FEMISE Network. His main research interests reside in the analysis of tourist behavior, destination planning, culture, and sustainability.
Metin Kozak is a Professor in the School of Tourism at Dokuz Eylul University, Turkey. He holds both Master's and PhD degrees in tourism management. His research focuses on consumer behavior, benchmarking, destination management, and sustainability. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been a visiting scholar at various universities in the United States, Europe, and Asia.
Nazmi Kozak is a Professor in the Faculty of Tourism at Anadolu University, Turkey. He holds both Master's and PhD degrees in tourism management. His research activities focus on tourism marketing, the history of tourism, and bibliometrics. He is the editor of Anatolia: Turizm Aratrmalar Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research . He has attended several universities in the United States as a visiting scholar.

Inhalt
Part 1: New Tourism Products and Consumer Behaviour.- Part 2: Tourism Experiences and Consumer Behaviour.