Vorwort

• Submit to industry reviewers, including Publishers Weekly Library Journal, Foreword Reviews
• Book promotion managed by a dedicated assistant and a professional marketing team
• Engage with audience through online presence with an established and well-managed website, Missing Logic, where the core philosophy is communicated
• Maintaining active blogging practices with monthly posts to keep the audience engaged
• Launched a weekly newsletter in 2022, with a growing audience of approximately 250 readers
• Promoting book on popular healthcare-focused podcast, Healthcare's MissingLogic, with around 450 downloads per week
• Cultivating growing social media presence on YouTube, LinkedIn, Facebook, Twitter, and Instagram with a private Facebook group dedicated to resilient healthcare leaders
• Pursuing diverse marketing strategies, including targeting media, influencers, guest blogging, podcast appearances, and inclusion in contracts and coaching programs
• Highlighting promotions through speaking engagements, media appearances, and via their podcast
• Executing innovative marketing ideas such as developing a Book Launch team and a Book club for early engagement, reviews, and word-of-mouth marketing
• Authors are active speakers at both international and national leadership conferences and webinars

• Promotion strategies include targeting universities, colleges, and leadership institutes to make the Polarity Intelligence framework a staple in leadership training

  Autorentext

  Dr. Tracy Christopherson is a coach, consultant, and respiratory therapist who earned a PhD in interprofessional healthcare studies from Rosalind Franklin University of Medicine and Science. Through her role as co-founder of MissingLogic® and co-host of top healthcare leadership podcast, Healthcare’s MissingLogic. Tracy has helped thousands of individuals and leaders leverage Polarity Intelligence in their quest to create healthy, healing, collaborative work cultures and environments. She is a frequent speaker at national and international leadership conferences on the topics of Polarity Intelligence, Work–Life Balance, and Healthy Work Environments. Tracy resides in Northern Michigan with her husband, Jerry.

  Klappentext

  Polarity Intelligence gives readers common language and a proven framework for overcoming persistent challenges and expediting long-term change in all areas of life.

  Zusammenfassung

Polarity Intelligence helps leaders overcome conflict, diverse perspectives, and persistent problems which is central to their success in all areas of life. 

After decades as trusted workplace leaders and organizational coaches, Dr. Tracy Christopherson and Michelle Troseth believe that the missing logic in leadership is a skill called Polarity Intelligence. Polarity Intelligence allows individuals to look at the world through a both/and lens to identify polarities that need to be leveraged, rather than only using an either/or lens and seeing all challenges as problems to be solved.

By applying these insights, polarity intelligent leaders will be able to uncover the deeply held beliefs, values, and biases that are inhibiting their own, their team, and their organization’s growth, speeding up organizational change and creating long-term success.