This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility.

Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.

Sheds light on the interplay of tourism consumption and tourist experiences Discusses tourist behavior in a wide range of contexts Provides a wealth of case studies on specific aspects of tourist behavior

Autorentext
Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management at Dokuz Eylul University, Turkey. He holds both Master's and PhD degrees in tourism management. His research focuses on consumer behavior, benchmarking, destination management and marketing, and sustainability. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been to various universities in the US, Europe and Asia as a visiting scholar.Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey. He gaines both his Master's and PhD degrees in tourism management. His research activities focus on tourism marketing, history of tourism, and bibliometrics. He is the Editor of Anatolia: Turizm Arastirmalari Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been to several universities in the US as a visiting scholar.

Inhalt
Introduction.- Tourism place experience and co-creation.- Understanding the Behaviour of Tourists on Guided Tours.- Visitors Experiences, Expectations and Satisfaction in Trade Shows and Exhibitions.- Factors Shaping Tourists' Inertia towards Behaving Responsibly.- Hotel Guests' Satisfaction with Employees in Istanbul and Barcelona.- Being Good to be Happy? The Influence of Moral Values on Tourist Happiness.- Florence: Tourism, Heritage and Consumption.- Conceptualising Challenging Experiences and Post-Travel Culture Involvement.- Barriers and Sentiment of the American Tourists toward Travel to China.- Exploring the Visitors' Perceptions and Experiences of Museums.- Creating Value for Restaurant Customer: The Role of Other Customers in Dining Experience.- The Active Senior Tourist: The Case of the Balearic Islands.- Understanding Chinese Travellers' Motivations to Visit Europe. <p