Tourism is one of the sectors that have undergone substantial change for several decades and in particular due to the restrictions and change in national and international policies since the beginning of the COVID-19 pandemic. This book focuses on how tourism has been innovative, especially in light of these changes, by providing new and novel ways of introducing change into the marketplace. The book focuses on Spain and Portugal, thereby offering an interesting perspective as to how the Iberian Peninsula has adapted based on the new market conditions. This book is the first to focus specifically on these countries and offers an economic geography perspective on tourism innovation. This will provide useful and practical information about how a region has hurt but also thrived in times of global turmoil.

Provides a focus on small and medium tourism providers in Spain and Portugal Examines the way tourism providers have instigated new strategic directions based on COVID-19 circumstances Focuses on how tourism innovation can thrive in times of a crisis, from an Iberian perspective

Autorentext

João Leitão is an associate professor with habilitation, the director of the UBIExecutive, Business school at the University of Beira Interior (UBI) (Portugal), and a research fellow at the NECE Research Center in Business Sciences at UBI, and associate researcher at the ICS, Instituto de Ciências Sociais, University of Lisbon. He has a Ph.D. in economics from the University of Beira Interior (UBI) and a habilitation in technological change and entrepreneurship from the University of Lisbon (Portugal). He is a prolific author and series editor of the Springer book series Studies in Entrepreneurship, Structural Change, and Industrial Dynamics. He is also a member of the editorial boards of several journals such as Sustainability ( MDPI), The International Review on Public and Nonprofit Marketing (Springer), Revista Portuguesa de Estudos Regionais (APDR), and Discover Sustainability (Springer).

Vanessa Ratten is an Associate Professor at La Trobe University (Australia), where she is also the Programme Coordinator of the Entrepreneurship and Innovation degrees at the business school. She has previously been on the business faculties of Deakin University (Australia), Duquesne University (USA), Queensland University of Technology, and the University of Queensland (Australia). She has guest-edited special issues of journals such as Team Performance Management (Emerald), Journal of Business & Industrial Marketing (Emerald), Journal of Management and Organization (Cambridge), Thunderbird International Business Review (Wiley), and International Entrepreneurship and Management Journal (Springer). Dr. Ratten has co-edited more than twenty books, published by Springer and other prominent publishers, on Entrepreneurship, including Sports Entrepreneurship and Innovation. Her current research focus is on technology, innovation, and entrepreneurship.

Vitor Braga is an Associate Professor at the School of Technology and Management of Felgueiras, Polytechnic Institute of Porto (Portugal). He is the Director of the Business Sciences BSc, the Head of the business sciences department, and the Director of the MSc in International Management. His main research interests are in entrepreneurship processes such as co-operation, internationalization and innovation.

Inhalt

Tourism Innovation: A Spanish and Portuguese Perspective.- A Real or (Only) Aesthetic Narrative: An Approach to CSR Online Communications from Portuguese Hotels.- Cooperation Networks in Tourism and Hospitality: An Analysis Applied to Health and Wellness Tourism Product in Portugal.- A Perspective of Competitiveness and Tourist Innovation in the Hotel Sector of Madeira Island.- Innovation on Research Methods: Geotagged Photos as a Proxy Tool to Map Heritage and Cultural Ecosystem Services Hotspots.- Green-Sphere Circular Experiences and Well-Being Along the Road: Portugal from North to South.- Determining Factors in the Choice of Apartments in Portugal: A Confirmatory Factor Analysis.- Hospitality in Holiday Rentals: Guest Satisfaction.- Surfing the Innovation Waves: Surf Tourism in Portugal.- Exploring the Impacts of Innovation on the Business Efficiency of Small- and Medium-Sized Hotel Enterprises: Empirical Evidence from Spain.