Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.

Klappentext

Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at suitable intervals the behavior of retailers and consumers in the modern marketplace. New Perspectives on Retailing and Store Patronage Behavior provides the reader with an in-depth understanding of the interface between retailers and consumers. The book includes several core areas: -consumer choice factors, -quality and value, -store image, -retail competition, -location, -modern quantitative techniques including LISREL and hierarchical Bayes modelling, -future perspectives.

Inhalt
Quality in the Marketplace.- Store Image and Store Positions for Grocery Retail Chains.- A Hierarchical Bayes Model of Choice Between Supermarket Formats.- Measuring the Effect of Distance on Consumer Patronage Behavior.- Intertype Competition.- Epilogue.