Learn how a designer should think, frame a problem, and set the tone of a product in the highly dynamic context of a startup

Create your own unique toolkit by bridging the gap between the hard skills of product design and the soft skills of the startup culture

Get insight into how a successful product is developed and designed in the fast-paced and precarious environment of a startup

Shows you how a designer should think and frame problems in the highly dynamic context of a startup Teaches you to create your own unique toolkit by bridging the gap between the hard skills of product design and the soft skills of the startup culture Provides insight into how a successful product is developed and designed in the fast-paced and precarious environment of a startup

Autorentext

Tony Jing is a product designer at Uber Technologies Inc. Prior to that he was a product designer at Inkling Systems Inc., a startup based in San Francisco. He writes a popular blog on Medium on topics such as design, prototyping, and technology in China.

Inhalt

Chapter 1: How Startups Work.- Chapter 2: Design Is a Mindset.- Chapter 3: Practice, Tasks, and Experiences.- Chapter 4: Evaluating and Informing Ideas.- Chapter 5: Design Is a Team Sport.- Chapter 6: Design Is About Priorities.- Chapter 7: Designing for Scale.- Chapter 8: Psychology, Culture, and Design.- Chapter 9: Tools, Frameworks, and the Future.-