What big business has taught the drug lords.

Everything drug cartels do to survive and prosper they've learnt from big business - brand value and franchising from McDonald's, supply chain management from Walmart, diversification from Coca-Cola. Whether it's human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics. In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets - all in search of the economic truth.

Vorwort
What big business has taught the drug lords.

Autorentext
Tom Wainwright is the Britain editor of The Economist. Until 2013 he was the newspaper's Mexico City correspondent, covering Mexico, Central America and the Caribbean, as well as parts of South America and the United States border region. Before moving to Mexico in early 2010 he covered crime and social affairs for the Britain section of The Economist. He has a first-class degree in philosophy, politics and economics from Oxford University.