This guide for aspiring entrepreneurs offers a one-stop-shop for people with a bright idea but little business experience. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

Contains a step-by-step process for not only writing a business plan but actually designing your business Provides practical advise based on real start-up experiences and strategic insight Offers an easy to read style with abundant use of examples, exercises, diagrams and checklists

Autorentext

Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom's current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.

Inhalt
Introduction.- How Good Is Your Idea?.- How Can You Protect Your Ideas?.- What Is a Company?.- How Do You Market Your Product?.- How Do You Finance Your Business?.- How Do You Create a Financial Model?.- How Do You Write a Business Plan?.- Your Role and Your Team.- Closing Remarks.