This handbook provides a comprehensive and unparalleled reference point for studying continuous business transformation. Asserting that change will be the new normal and highlighting the fact that business transformation can never be complete, this important resource is a tool for coping with ongoing change in order to become and stay resilient, the predominant concern of executives across industries. Containing case study material to illustrate issues and solutions, The Palgrave Handbook of Managing Continuous Business Transformation takes an interdisciplinary approach weaving together strategic concepts with real-life experiences, connecting human resource issues with shifts in information technology and linking customers with the businesses from which they buy. Structured into four parts; transformational shifts, achieving customer centricity, dealing with new technology and leading the change, this handbook is crucial reading for academics, scholars and practitioners of business transformation.

Addresses the main challenge for executives across all industries: How to cope with ever more rapid and ongoing change Matches unique viewpoints of academics, market researchers, and industry practitioners with the question: How do businesses stay relevant Provides original research for academics and business practitioners in the fields of Strategy, Innovation, Entrepreneurship, Marketing, and Information Management

Autorentext
Horst Ellermann is Publisher of the CIO Magazine, co-founder of the 'CIO Foundation', and creator of the international network 'CIOmove.com'. He publishes the 'CIO Yearbook' series about the future of Information Technology. Horst's academic interests include media, political science, and psychology. Peter Kreutter is Managing Director of the Wipro Center for Business Resilience at WHU, Otto Beisheim School of Management, Germany, where he is also Director of WHU Foundation. He is a member of the board of trustees of several foundations, and his academic research focuses on industry life cycles and the impact of digital disruption. Wolfgang Messner is Clinical Associate Professor at the Moore School, University of South Carolina, US, and the Director of GloBus Research. He teaches, conducts research, and consults in areas such as strategic business decisions in a globalized world, international management, and intercultural communication. Wolfgang has written seven books, and published in academic journals.

Inhalt

Introduction .- Chapter 1 Continuous Business Transformation What is it all about? (Wolfgang Messner).- Chapter 2 Industry Life Cycles as an Underlying Source of Continuous Change (Peter Kreutter).- Part I: Transformational Shifts .- Chapter 3 Lost in Transformation: Strategy Formulation in a Digitized World (Nicole Gottschalck and Christina Günther).- Chapter 4 Leveraging Nature and Patterns in an Exponential World (Hans-Martin Hellebrand).- Chapter 5 The Effect of Digitalization on the Labor Market (Christian Bührer and Christian Hagist).- Chapter 6 Outcome-Driven Transformation (Adam Bujak and Marcus Esser).- Chapter 7 Transformation of Banking Institutions: Comparing Germany and India (Taruna Gautam and Michael G. Schmitt).- Part II: Achieving Customer Centricity .- Chapter 8 The Changing Face of Customer Centricity(Rajesh Gaurav and G Shainesh).- Chapter 9 Rethinking Client Centricity to Reinvent Business Model (Shailesh Chopra and Premkumar Rajendran).- Chapter 10 Transforming Product Line Selection Strategy (Subrat Sarangi).- Chapter 11 Industry 4.0 How to Manage Transformation as the New Normal (Thomas Ochs and Ute Riemann).- Chapter 12 Digital Transformation in Manufacturing (Klaus Holzhauser and Philipp Schalla).- Chapter 13 Country-of-origin Effects in the Global Automotive Market: The Case of China (Dirk Holtbrügge and Annalena Zeier).- Part III: Dealing with New Technology .- Chapter 14 Customer Integration into Continuous Development of IT-Based Services (Klaus Brockhoff).- Chapter 15 Towards a Safer Tomorrow: Cybersecurity and Critical Infrastructure (Solomon Karchefsky and H. Raghav Rao).- Chapter 16 Digital Change: How MOOCs Transform the Educational Landscape (Anna Kruse and Hans Pongratz).- Chapter 17 E-leadership for SMEs in the Digital Age (Weizi Li, Kecheng Liu, Yinshan Tang, and Maksim Belitski).- Chapter 18 Digital Transformation of a Swiss Ski Destination (Nils T. Kohle).- Chapter 19 Internet of Things LegalImplications for every Business (Ulrich Bäumer, Miriam Keil, and Sabine von Oelffen).- Part IV: Leading the Change .- Chapter 20 Establishing Continuous Change (Erik Strauss, Jürgen Weber, and Susanne Zubler).- Chapter 21 Organizational Culture: An Additional Perspective to the Balanced Scorecard (Enrico Rühle and Valerie-Laura Wagner).- Chapter 22 Integrating Holistic Marketing into the Stakeholder Management Approach (Mihaela Herciu and Claudia Ogrean).- Chapter 23 Corporate Value Creation from Restructuring through Divestitures (Wiboon Kittilaksanawong).- Chapter 24 Adapting to Working Environment Change: Effects of Mobility and Flexibility (Melissa Promes).- Chapter 25 The Changing Role of Leaders for the Digital Age (Peter Boggis, Frank Dannenhauer, and David Trafford).