Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies radically new forms of relationships, both economic and social, among firms and customers. These new relationships are driving major changes in commercial and industrial firms'' policies and practices, and in turn, in the entire market economy. E-commerce trading, user-generated content, virtual communities, co-creation, influencer movements, FinTech, and sharing economies have strengthened the hands of consumers and have encouraged developments in cognitive technologies such as AI automation, which in turn create new ways of working and disruptions to traditional capital-labour relations. Ultimately, what emerges from this study is a picture of how digital technologies unleash forces of change that are creating new forms of social and economic sharing arrangements and new forms of social organization. For its empirical depth and and theoretical rigor, this book is essential reading for researchers and students interested in emerging, alternative forms of economics, business, and management, and particularly those interested in the digital economy and the state and future of capitalist markets.

Autorentext
Tahir Nisar is a Professor at the University of Southampton, UK.

Inhalt

Introduction

Part I. Product and Content Personalization

1. Personalized Selling in the Entertainment Business
2. Industrial Transformation and AI
   3.Automation, Jobs, and the Future of Work
3. Data-driven Personalization and Consumer Concept
4. Personalization in Product Design

5. Human Creativity and Personalizing Work Experiences

   Part II. Personalization and Platform Ecosystem

6. Social Commerce in Online Marketplaces
7. Fast Fashion and Circular Economy
8. FinTech: Revolutionizing the Financial Landscape
9. Beyond Ownership: The Rise of the Sharing Economy

10. Gig Economy: New Employment and Work Institutions

    Part III. Personalization: Challenges and Opportunities

11. Responsible AI and Personalization
12. Social Media and Platform Governance

13. A Paradigm Shift in Production and Consumption

    Appendix
    Bibliography
    Index