Culture change in four steps!This extraordinary and well-illustrated book offers you valuable insights and tools for the four iterative phases of cultural change. It serves as a reference and shows you how large-scale change happens through viral change.It offers valuable insights and combines important findings from applied psychology, case studies and practical instructions for action with valuable insights from behavioral economics and neuroscience. ContentsConcrete tools for the four iterative phases of cultural changePractical case studies from the corporate world, including digital change and New WorkIn-depth background knowledge on behavioral and mindset changeTips for culture change agents on how to use emotional intelligence and mindfulness to build resilience and master change in the face of resistanceHelpful didactics through illustrations, summaries, checklists of success factors, background,reflection and exercise boxesTarget groupsExecutives, human resources professionals, people from organizational development, consultants in startups, mid-sized companies and global international corporations as well as public organizationsAuthorsDr. Svea von Hehn has been working internationally as a management consultant (including for McKinsey & Company) since 1999. She holds a PhD in Psychology, is a multi-certified systemic coach and is a partner at RETURN ON MEANING.Nils I. Cornelissen has been working internationally as a management consultant (including for McKinsey & Company) since 2003. He holds a degree in Communications and a master's degree in Psychology and Sociology. He is a certified coach as well as a facilitator and partner at RETURN ON MEANING.Claudia Braun has been working internationally as a management consultant (including for McKinsey & Company) since 2007. She holds a degree inInternational Business Administration, a Master of Public Administration, a Master of Public Policy as well as various certifications. She is a partner at RETURN ON MEANING.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Optimal kit for cultural change in organizations: offers well-founded and practical instructions Clearly structured: alignment, planning, implementation, consolidation Easy to understand: with checklists of success factors and exercises, digital questions and answers

Autorentext
Dr. Svea von Hehn has been working internationally as a management consultant (including for McKinsey) since 1999. She holds a doctorate in psychology, is a multi-certified systemic coach (e.g. for Search Inside Yourself, the mindfulness program developed at Google) and is a partner at RETURN ON MEANING.
Nils I. Cornelissen has been working internationally as a management consultant (including for McKinsey) since 2003. He holds a degree in communications and a master's degree in psychology and sociology. He is a certified coach as well as a facilitator and partner at RETURN ON MEANING.
Claudia Braun has been working internationally as a management consultant (including for McKinsey) since 2007. She holds a degree in international business administration, a Master of Public Administration, a Master of Public Policy as well as various further trainings, e.g. as a coach and certified MBSR teacher. She is a partner at RETURN ON MEANING.

Klappentext
Culture change in four steps!This extraordinary and well-illustrated reference book offers you practical tools for the four iterative phases of culture change. It shows how large-scale change happens in a short time through viral change. Illustrating the tools with practical case studies from the corporate world, this book also synthesizes the most important findings from applied psychology. The authors combine practical instructions for action from their decades of consulting experience with insights from behavioral economics and neuroscience in a tangible and comprehensible way. ContentsConcrete tools for the four iterative phases of culture change including how to bring leaders to role model change and make change stories more compellingPractical case studies from the corporate world, including digital change and New WorkIn-depth background knowledge on behavioral and mindset change, including habit change as well as purpose as change driversTips for culture change agents on how to use emotional intelligence and mindfulness to build resilience and master change in the face of resistanceHelpful didactics through illustrations, summaries, checklists of success factors, background, reflection and exercise boxes Target groupsExecutives, human resources professionals, people from organizational development, consultants in startups, mid-sized companies and global international corporations as well as public organizationsAuthorsDr. Svea von Hehn has been working internationally as a management consultant (including for McKinsey & Company) since 1999. She holds a PhD in Psychology, is a multi-certified systemic coach and is a partner at RETURN ON MEANING.Nils I. Cornelissen has been working internationally as a management consultant (including for McKinsey & Company) since 2003. He holds a degree in Communications and a master's degree in Psychology and Sociology. He is a certified coach as well as a facilitator and partner at RETURN ON MEANING.Claudia Braun has been working internationally as a management consultant (including for McKinsey & Company) since 2007. She holds a degree in International Business Administration, a Master of Public Administration, a Master of Public Policy as well as various certifications. She is a partner at RETURN ON MEANING.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Inhalt
1 The influence of culture on organizational success.- 2 Basics for the practical accompaniment of change.- Phase 1: Aligning.- 4 Phase 2: Planning.- 5 Phase 3: Implementing.- 6 Phase 4: Stabilizing.- 7 The relevance of the person: mastering change through emotional intelligence.- 8 Epilogue: cultural change in3 change.