This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.

Explores the relationship between luxury and craftsmanship Provides brand-based case studies to illustrate the relationship Discusses the environmental challenges of luxury from a social perspective

Autorentext

Dr. Miguel Angel Gardetti was a renowned professor at different Latin American universities, and participated both as trainer and instructor in projects of the Inter-American Development Bank. He founded in 2010- the Centre for Study of Sustainable Luxury, first initiative of its kind in the world with an academic/research profile. He is also the founder and director of the Award for Sustainable Luxury in Latin Americä. For his contributions in this field, he was granted the Sustainable Leadership Award (academic category), in February, 2015 in Mumbai (India). He is an active member of the U.N. Global Compact in Argentina.

Dr. Ivan Coste-Manière is the Program Director of Luxury & Fashion Management at SKEMA Business School. His specialties include marketing, communication and international luxury goods management. He has managed the R&D of several multinational groups, and founded several companies in the areas of cosmetics and perfumes, luxury goods, PR and events, and pharmaceuticals. He has been a section member of the French Economic and Social Council, and Deputy Mayor of the city of Grasse for ten years. He has been President, with Prince Albert II of Monaco, of the Track and Field Association: Celebrities for Sports and Charities, while co-chairing the Center for Sustainable Luxury, and works as a consultant for several well-known luxury brands. He holds a Ph.D. in Chemistry, is an Engineer of the Ecole Centrale Marseille, and has been awarded the Gold Medal (Ministry of Youth and Sports) and the Officier des Palmes Académiques Medal by the Ministry of Research and Education. He is member of the Economic, Social and Environnemental Council Region Sud, of the board of the Comité Français Pierre de Coubertin, Vice Président of the Association Francophone des Académies Olympiques and a distinguished speaker in numerous countries and prestigious institutions and conferences.

Inhalt

Jewellery between Product and Experience: Luxury in the 21st Century.- Sustainable Luxury, Craftsmanship and Vicuna Poncho.- The Artification of Luxury: How Art can affect Perceived Durability and Purchase Intention of Luxury Products.- Luxury craftsmanship as an Alternative to Building Social Fabric and Preserving Ancestral Knowledge: a Look at Colombia.- Crafting Luxury with 'More-ish' Qualities at the YSL Museum: An Organic Approach.