This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.

Explores the relationships between luxury fashion brands and sustainability Provides managerial implications to luxury fashion brand managers to implement sustainability more effectively Appeals to retailers and brand strategists alike Expand the research scope of luxury fashion and sustainability to the social media context

Autorentext

Dr. Chris K. Y, Lo teaches "Sustainability in Fashion" at the Hong Kong Polytechnic University. He received a number of external grants related to environmental and social issues from the Hong Kong Research Grant Council. His publications are mainly in the sustainability and quality management context, and his latest research scope covers innovation and disruptive technologies. One of his recent research works is the winner of Responsible Research in Business and Management Network's Responsible Research in Management Award 2017. Dr. Lo is the faculty teaching award winner in 2017, recognizing his endeavor of promoting and adopting innovations in sustainability education. Dr. Lo's publications on sustainability in supply chain appeared in Manufacturing & Service Operations Management, Journal of Operations Management, International Journal of Production Economics, Journal of Business Ethics, and Organization Science, etc. He is an associate editor of International Journal of Workplace Health Management.
Dr. Jung E. Ha-Brookshire is a Fulbright scholar, associate professor and director of Graduate Studies at the Department of Textile and Apparel Management at the University of Missouri (MU), Columbia, Missouri, USA. Prior to joining MU, Dr. Ha-Brookshire worked as a production assistant, production coordinator, production manager, and sourcing manager for children's wear and intimate apparel companies in New York City (NYC) from 1997 to 2004. During her time in NYC, she extensively traveled to countries in Asia and Central America for textile and apparel product sourcing, product development, production coordination, and quality assurance. At MU, she teaches global sourcing and the capstone course for retail marketing and merchandising students. She also teaches global supply chain management and theory development & evaluation courses at the graduate level. She has received several awards, including Core Fulbright Scholar award in 2015, the2011 Rising Star award by the International Textile and Apparel Association, the 2010 Excellence in Education award by MU Division of Student Affairs, and 2009 Professor of the Year award by MU Student Athlete group. She has received a number of internal and external grants over $350,000. She has published more than 40 research manuscripts in peer-reviewed journals and edited books. She is an author of textbook, Global Sourcing in the Textile and Apparel Industry. She and her colleagues have presented over 60 research abstracts at various international, national, and regional conferences, and she appeared on an Internet news program, HuffPost Live, in 2013. She is the Vice President of Operations (2015-2017) at the International Textiles and Apparel Association. Her research interests include moral responsibility for corporate sustainability, global supply chain and sourcing strategies, sustainable production and consumption of textiles and apparel, and corporate/industry identity issues. She utilizes both qualitative and quantitative research tools.

Inhalt

Chapter 1. Opening: Sustainability and Luxury Brands (Chris K.Y. Lo).- Chapter 2. Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones).- Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender).- Chapter 4. Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability(Stacy Hyun-Nam Lee).- Chapter 5. Luxury Cruelty: An Analysis of Consumers' Responses to Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim) etc.