In 100 Things Every Designer Needs to Know About People, 2nd Edition , Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play.
Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help students whether their background is in visual design, interaction design, programming, or anything else. Weinschenk will help readers improve the many design choices they make every single day from choosing fonts and chunking information to motivating people and guiding them towards purchase.

Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will answer:

• What grabs and holds attention?
• What makes memories stick?
• What motivates people?
• How does listening to music make people feel?
• How do you engineer a decision?
• What line length for text is best?
• Are some fonts better than others?
  We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.

"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!"

Lynne Cooke, Clinical Assistant Professor at Arizona State University

Autorentext
Susan M. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.

Klappentext

In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play. Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day — from choosing fonts and chunking information to motivating people and guiding them towards purchase. Not just another "web design guidelines” book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidelines, and exposes the many web design myths and "urban legends” that stand in your way. Dr. Weinschenk shows you what makes humans tick, and helps you translate that knowledge into exceptionally successful designs.

Zusammenfassung

Apply psychology and behavioral science to web, UX, and graphic design

Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will answer:

• What grabs and holds attention?
• What makes memories stick?
• What motivates people?
• How does listening to music make people feel?
• How do you engineer a decision?
• What line length for text is best?
• Are some fonts better than others? We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior.

"Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!"

Lynne Cooke, Clinical Assistant Professor at Arizona State University

Inhalt
How People See

1. What You See Isn't What Your Brain Gets
2. Peripheral Vision Is Used More Than Central Vision to Get the Gist of What You See
3. People Identify Objects by Recognizing Patterns
4. There's a Special Part of the Brain Just for Recognizing Faces
5. There Is a Special Part of the Brain for Processing Simple Visual Features
6. People Scan Screens Based on Past Experience and Expectations
7. People See Cues That Tell Them What to Do with An Object
8. People Can Miss Changes in Their Visual Fields
9. People Believe That Things That Are Close Together Belong Together
10. Red and Blue Together Are Hard on the Eyes
11. Nine Percent of Men and One-Half Percent of Women Are Color-Blind
12. The Meanings of Colors Vary by Culture How People Read

How People Read
13. It's a Myth That Uppercase Letters Are Inherently Hard to Read
14. Reading and Comprehending Are Two Different Things
15. Pattern Recognition Helps People Identify Letters in Different Fonts
16. Font Size Matters
17. Reading a Screen Is Harder Than Reading Paper
18. People Read Faster with a Longer Line Length, But They Prefer a Shorter Line Length

How People Remember
19. Short-Term Memory Is Limited
20. People Remember Only Four Items at Once
21. People Have to Use Information to Make It Stick
22. It's Easier to Recognize Information Than Recall It
23. Memory Takes a Lot of Mental Resources
24. People Reconstruct Memories Each Time They Remember Them
25. It's a Good Thing That People Forget
26. The Most Vivid Memories Are Wrong

How People Think
27. People Process Information Better in Bite-Sized Chunks
28. Some Types of Mental Processing Are More Challenging Than Others
29. Minds Wander 30 Percent of the Time
30. The More Uncertain People Are, the More They Defend Their Ideas
31. People Create Mental Models
32. People Interact with Conceptual Models
33. People Process Information Best in Story Form
34. People Learn Best from Examples
35. People Are Driven to Create Categories
36. Time Is Relative
37. People Screen Out Information That Doesn't Fit Their Beliefs
38. People Can Be in a Flow State
39. Culture Affects How People Think

How People Focus Their Attention
40. Attention Is Selective
41. People Habituate Information
42. Well-Practiced Skills Don't Require Conscious Attention
43. Expectations of Frequency Affect Attention
44. Sustained Attention Lasts About Ten Minu…