The Business of Sustainable Tourism Development and Management

Autorentext

Susan L. Slocum is a Professor in the Department of Tourism and Event Management at George Mason University, Fairfax, Virginia.

Abena A. Aidoo Hewton is an Associate Professor in the Tourism and Events Management Program at George Mason University, Fairfax, Virginia.

Klappentext

Interdisciplinary and international in scope, this insightful textbook provides a logically structured, concise introduction to sustainable tourism, bringing together theoretical understandings and career preparation to equip students with the tools to successfully manage a sustainable tourism business or destination.

Covering a range of crucial topics such as marketing, human capital management, and more, this book integrates theory and industry best practice for career preparation. The myriad of case studies and tools throughout this text provide students with information on how to effectively implement strategies that can be applied to business environments, entrepreneurship and job skills, facilitating a more comprehensive sustainable tourism educational strategy. This edition includes new chapters on the pressing need for sustainability, technology, and includes updated case studies and examples throughout, taking into account post-pandemic changes.

Highly illustrated and equipped with online resources, this volume is a vital resource for students of tourism, hospitality, and events management at both undergraduate and postgraduate levels.

Inhalt

'1. Introduction to Sustainable Tourism. 2. Understanding Capital. 3. The Need for Sustainability in Tourism. 4. Types of Tourism. 5. Globalization, Localism, and Sustainability. 6. The Sustainable Traveler. 7. Politics, Policy, and Governance. 8. Marketing for Sustainable Tourism. 9. Supply and Value Chain Management. 10. Tourism Technology. 11. Human Capital Management. 12. Visitor Management. 13. The Future of Sustainable Tourism. End matter. Glossary and references.