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Autorentext

About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner's Manual is driving startups of all steps to achieve success. Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.

Klappentext

the Four Steps to the Epiphany Igniting the Lean Startup Movement WHEN I WROTE *The Four Steps to the Epiphany over a decade ago, I had no idea I would be starting the Lean Startup revolution. I was struggling to reconcile the reality of my 21 years of experience as an entrepreneur with then-common advice about how to start a company. Fast-forward 10 years: My observation that startups are not smaller versions of large companies, that they search for a scalable business model (while existing companies execute a known business model), is a mainstream concept. Startups of all stripes are using the Customer Development process I laid out in this book and detailed in The Startup Owner's Manual in 2012. These new ideas have coalesced into what has today become the Lean Startup movement. The core ideas of The Four Steps have spread from startups to large corporations and the Lean Startup methodology has become the standard for commercializing scientific research in the U.S. It's taught in most major universities and in thousands of entrepreneurial programs around the world. In 2013, the Harvard Business Review* cover story on Lean declared it essential not just for startups but for the survival of large corporations. And it all started with this one book. Who would've thought? ?Steve

Inhalt

The Hero's Journey v

Introduction ix

Chapter 1: The Path to Disaster: The Product Development Model 1

Chapter 2: The Path to Epiphany: The Customer Development Model 23

Chapter 3: Customer Discovery 40

Chapter 4: Customer Validation 104

Chapter 5: Customer Creation 156

Chapter 6: Company Building 206

Bibliography 265

Appendix A: Customer Development Team 280

Appendix B: Customer Development Checklist 288

Acknowledgments 367

About the Author 369