

Beschreibung
Through African case studies, this book explores how gender and sexuality are articulated on social media. While the representation of gender in mainstream media has been studied for many decades, this book fills a gap by focusing on social media platforms lik...Through African case studies, this book explores how gender and sexuality are articulated on social media. While the representation of gender in mainstream media has been studied for many decades, this book fills a gap by focusing on social media platforms like Facebook, X, Instagram, and Tik Tok, and examining representation, commodification, and sexuality on these platforms. The contributors hold a mirror to society and reflect on the issues in our current world of empowerment, where sexuality and gender preferences are respected, and sexual rights are protected by constitutions in progressive democracies. Through their research, Shepherd Mpofu, Kealeboga Aiseng, and the contributors strive to alter the male gaze, commercial benefits of commodification, and African culture as benefited and influenced by patriarchal societies.
Autorentext
Shepherd Mpofu is professor of media and communication at the University of South Africa.
Kealeboga Aiseng is Senior Lecturer in the Department of Media Studies at the University of the Witwatersrand, South Africa. A scholar of media, language, and culture, his research interests lie at the intersection of sociolinguistics, African popular culture, digital media, and the politics of representation.
Inhalt
Introduction: Social Media and Gender in Africa: Representation, Commodification and Sexuality, Shepherd Mpofu (University of South Africa) and Kealeboga Aiseng (University of Witwatersrand, South Africa)
