In this fascinating study, Boden considers the changing social and cultural significance of the wedding in Britain. The book focuses upon a number of issues including the commercialization of the event, the dynamics of heterosexual partnerships, and the influence of romance. The new commercial wedding is further explored in relation to broader socio-structural transformations and the modernization of marriage law. This book draws upon the experiences of marrying couples as well as media evidence.

'This is an excellent book that makes a significant contribution to the expanding literature on consumption in contemporary society. Sharon Boden...adds to our knowledge of the work of the romantic ethic in consumerism and points to some important and previously neglected aspects of contemporary romance. This well written and engaging book should be read by all those interested in consumption, consumerism and family life.' - Brian Longhurst, Professor of Sociology, University of Salford, UK

Autorentext
SHARON BODEN teaches in the Department of Sociology at the University of Warwick. Her research interests lie in the sociology of consumption, and centre on the commercialization of the lifecourse and the ethical consumer movement.

Inhalt
List of Figures and Tables Acknowledgements Introduction: Consumerism, Romance and the Wedding Experience Romancing the Consumer: The Romantic Ethic and Beyond 'Superbrides': Wedding Industries and Consumer Cultures Wedding Preparations: The Significance of Consumption The Wedding Fantasy: Consuming Emotions on the Big Day A Never Ending Story? The Aftermath of Wedding Consumption Conclusions Appendix A: A Summary of How the Research was Conducted Appendix B: Couple Profiles and Wedding Details Bibliography Index