What inspires people to leave certainty behind to pursue their vision through creativity and entrepreneurship? The authors, entrepreneurial researchers at Nyenrode Business University, explore entrepreneurship through the lens of human behaviour.

Inside this book readers will discover what inspires people to leave behind certainty to pursue a vision of creativity and entrepreneurship. This book explores entrepreneurship through the lens of human behavior, addressing such factors as creative vision, drive, reflection, action, passion, teamwork, achievement, commitment and, significantly, personal values are some of the major elements. It includes the inspiring stories of 60 entrepreneurs and entrepreneurial executives from Europe and North America. It also features a wide range of case studies, from solo entrepreneurs to fast-growing ventures, from entrepreneurial CEO's to creative leaders in the public sector. These entrepreneurs' stories show how mutually beneficial results can be created when the pursuit of profits is balanced with the interdependent needs of individuals, the community, and the planet. Within this book, readers will find the secrets of success.

Gain an insight into what defines entrepreneurship Learn from the example of 60 personal stories of entrepreneurs and entrepreneurial executives, primarily from Europe and North America Apply the determinants of entrepreneurial success to your own business Includes supplementary material: sn.pub/extras

Autorentext

Dr. Sharda S. Nandram is a scholar, (international) public speaker, consultant and a writer with main focus on the areas of entrepreneurship, spiritual transformation and organizational innovation. Sharda is Associate Professor at Nyenrode Business University and founder of Praan Solutions. Sharda has two bachelors and two masters' degrees to her credit; one in Work and Organizational Psychology at the University of Amsterdam and the other in General Economics at the University of Amsterdam, The Netherlands. She completed her PhD at the Vrije University of Amsterdam.

Inhalt
The Spirit of Entrepreneurship: Beyond Limitations.- The Spirit of Entrepreneurship: Beyond Limitations.- The Spirit of Entrepreneurship: Concepts and Case Findings.- Entrepreneurship Today.- Entrepreneurship Tomorrow.- The Human Factor in Entrepreneurship.- Case Study Design and Participant Background.- Theory Building Through Case Study.- The Human Side of Venturing: Lessons.- The Spirit of Entrepreneurship: Case Studies.- Entrepreneurial Executives.- Venturers.- Re-launchers.- Trend Entrepreneurs.- Family Business Entrepreneurs.- Significant Business Entrepreneurs.- Small Business Entrepreneurs.- Start-Ups.- Enterprising Persons.- Nyenrode The Entrepreneurial University.