The Hidden Brain: How Our Unconscious Minds Elect Presidents ...

Zusatztext "In The Hidden Brain ! one of America's best science journalists describes how our unconscious minds influence everything from criminal trials to charitable giving! from suicide bombers to presidential elections. The Hidden Brain is a smart and engaging exploration of the science behind the headlines and of the little man behind the screen. Don't miss it."Daniel Gilbert! author of Stumbling on Happiness "Shankar Vedantam brings his critical eye to a question that has haunted scientists and writers for centuries: Does the unconscious matter! and if so! how? With a light touch! the book takes us through the complicated landscape of research on psychology and human behavior. We come away not only understanding how we act! but Vedantam moves past mainstream economic reasoning to shed light on the relationships we create with each other. The book addresses the madness and beauty of our struggles to create a moral and just world." Sudhir Venkatesh! author of Gang Leader for a Day: A Rogue Sociologist Takes to the Streets Informationen zum Autor Shankar Vedantam Klappentext The hidden brain is the voice in our ear when we make the most important decisions in our livesbut we're never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from usand how they are revealed. Zusammenfassung The hidden brain is the voice in our ear when we make the most important decisions in our livesbut we're never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant! to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives! Shankar Vedantam journeys through the latest discoveries in neuroscience! psychology! and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters! dramatic storytelling! and cutting-edge science! this is an engrossing exploration of the secrets our brains keep from usand how they are revealed. ...

"In The Hidden Brain, one of America's best science journalists describes how our unconscious minds influence everything from criminal trials to charitable giving, from suicide bombers to presidential elections. The Hidden Brain is a smart and engaging exploration of the science behind the headlines*—*and of the little man behind the screen. Don't miss it."—Daniel Gilbert, author of Stumbling on Happiness
*
"Shankar Vedantam brings his critical eye to a question that has haunted scientists and writers for centuries: Does the unconscious matter, and if so, how? With a light touch, the book takes us through the complicated landscape of research on psychology and human behavior. We come away not only understanding how we act, but Vedantam moves past mainstream economic reasoning to shed light on the relationships we create with each other. The book addresses the madness and beauty of our struggles to create a moral and just world." —Sudhir Venkatesh,  author of  Gang Leader for a Day: A Rogue Sociologist Takes to the Streets
*

Autorentext

Shankar Vedantam

Klappentext

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob.

In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed. 

Leseprobe
CHAPTER 1
 
The Myth of Intention
 
Five days before her thirtieth birthday, on August 24, 1986, Toni Gustus was out on her patio. It was a Sunday, about four o’clock in the afternoon, and Gustus was in a T-shirt working on some plants. She had just moved to Massachusetts from Iowa; the only contact she had in town was the person who had hired her for a job at the United Way in Framingham. She had found a small two-bedroom basement apartment with a living room that opened onto a sunken patio. When she stood on the patio, the street came up to her chest.
 
A man strolled by and asked for directions. His eyes seemed glassy and his speech was slurred. Gustus did not know how to direct the man, but her Midwestern upbringing kept her from giving a curt answer and turning away. She told him she was new in town and unsure of the local geography. She pointed him in a direction she thought might be helpful. The man did not turn away. He took another step toward the patio and asked if a different street could take him to the same place. She told him what she knew, but she was starting to feel uncomfortable. It was as if they were suddenly having a conversation. The man took another step to the edge of the patio. Gustus told the man she had to go inside. She turned, and he jumped down onto the patio. He grabbed her arm. She raised her voice immediately and told him to leave. He asked for a glass of water. Gustus could smell alcohol on his breath. She protested, and he started to shove her back into the apartment.
 
A driver in a passing car saw a man and woman having what seemed to be an altercation on a patio. The driver went to the corner, turned around, and came back for another look. By the time the car got back to the spot, the patio was empty. The driver moved on.
 
The intruder was not much taller than Gustus. She was about five foot five, and he may have been five foot nine or ten. But he was considerably stronger. The moment he shoved her into the apartment, she started fighting. She screamed, and he clamped a hand over her mouth. He was carrying a portable music player, and Gustus seized the headphones cord and wound it around his neck. He seized her throat. They struggled, trying to subdue each other, until Gustus felt she was going to pass out. Something more primal than fear kicked in. Gustus let go of the headphones cord and went passive. It wasn’t just that he was stronger: He was so drunk that she feared he might asphyxiate her and not even know it. No m…