Autorentext

Seth Godin is the author of twenty-one bestselling books, including The Dip, This Is Marketing, and The Practice. His work has been translated into dozens of languages and has shaped how a generation thinks about marketing, leadership, and creative work. His blog—now more than ten thousand posts—remains one of the most influential in business.

The Knot represents the synthesis of decades of teaching, leading, and writing about why good people with good intentions stay stuck—and what it takes to move.

Klappentext

Most persistent problems-at work, in organizations, and in our own lives-aren't unsolvable. We've tried harder. We've optimized. We've worried about it.

And nothing changes.

This is the kind of stuckness that shows up for people who lead, create, and build-for professionals who care deeply, think clearly, and still find themselves going in circles.

Some challenges are situations outside our control, best met with acceptance. But others are real problems, capable of being changed. The trouble is, we often can't tell the difference.

That's because we're entangled.

An entanglement is a hidden commitment that creates conflict beneath the surface: wanting progress without risk, change without loss, or forward motion without letting go of who we were-or who we promised to become. When we want two incompatible things at the same time, effort doesn't help. We stay stuck.

In The Knot, Seth Godin offers a clear, practical framework:
 

• How to tell the difference between problems you can solve and situations you need to accept
• How to see systems, understand what people actually want, and create conditions for change rather than simply hoping for it
• A practical guide to entanglements-time-based (sunk costs, premature optimization), social (phantom audiences, borrowed scorecards), and identity-based (who we were, who we promised to become)-each named, examined, and shown to be removable

The book leaves readers with a simple mantra for meaningful work:
Name the baggage.
Drop the baggage.
Ship the work.

If you've been pushing without progress, this book helps you see what's really in the way-and finally remove it.