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What's In It For Me?

  • Kartonierter Einband
  • 120 Seiten
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In business, there is one burning question that every organization must answer for people before they will purchase or use any se... Weiterlesen
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Beschreibung

Klappentext

In business, there is one burning question that every organization must answer for people before they will purchase or use any service. That question is "What's In It For Me?" (W.I.I.F.M.) The answer to that question is the company's value proposition - the very reason anyone should ever do business with them. This book will take the reader on a journey through the decision-making process beginning with a nanosecond of a spark through purchase and everything in-between. It will show organizations and professionals exactly how to demonstrate VALUE, why it is so important, and how to lead more effectively using the W.I.I.F.M. principle.

Produktinformationen

Titel: What's In It For Me?
Untertitel: The Driving Force Behind Making Decisions & Better Leadership
Autor:
EAN: 9781524602277
ISBN: 1524602272
Format: Kartonierter Einband
Herausgeber: AuthorHouse
Anzahl Seiten: 120
Gewicht: 138g
Größe: H203mm x B127mm x T6mm
Jahr: 2016
Untertitel: Englisch