Vorwort
Abandon the networking-for-networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections.

Autorentext
Scott Gerber is the cofounder and CEO of CommunityCo, an organization that builds and manages professional membership communities for global brands. He is the founder of Young Entrepreneur Council (YEC), an invitation-only organization comprised of the world's most successful young entrepreneurs, and Forbes Councils, a collective of invitation-only organizations for world class executives. He is also a Special Advisor to Forbes Media. Scott is a sought-after public speaker, internationally syndicated business columnist, television commentator, and author of the book Never Get a "Real" Job.Ryan Paugh is the cofounder and COO of CommunityCo. He first cofounded Brazen Technologies, which in its early years was recognized by Mashable as one of the top social networks for Gen Y. Ryan then went on to cofound Young Entrepreneur Council (YEC) in 2010.