Apple, Amazon, Google, and Facebook are in an unprecedented race towards a $1 trillion valuation. Does any other company stand a chance of competing? Through analysis that's both rigorous and entertaining, Galloway outlines the path for the Fifth Horseman. Readers will come away with fresh, game-changing insights about what it takes to win in today's economy.

Zusatztext An existential alarm bell wrapped in a business lesson wrapped in an entertaining and often hilarious (and! yes! occasionally blue-languaged) series of stories built with great writing. It keeps you entertained to make sure you're informed. 800-CEO-READ Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc.! Apple Inc.! Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less! how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance. Brad Stone! Bloomberg Technology As the power of technology's biggest companies comes under more scrutiny! NYU business professor Galloway reveals how Amazon! Apple! Facebook! and Google built massive empires. Publishers Weekly! The Top 10 Business Books of Fall 2017 "This is that rare book that not only informs but entertains. You'll never look at these four companies the same way again." - Jonah Berger! author of Contagious Scott Galloway is honest! outrageous! and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. Calvin McDonald! CEO of Sephora The Four is an essential! wide-ranging powerhouse of a book that! like Scott Gal­loway himself! marries equal parts incisive! entertaining! and biting. As in his leg­endary MBA lectures! Galloway tells it like it is! sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read. Adam Alter! author of Drunk Tank Pink If there is a blunter! more opinionated! faster-talking expert on the Internet than Scott Galloway! I haven't come across him. Or her. Philip Elmer-DeWitt! Fortune Scott Galloway's The Four is a bareback ride upon the four horses of the economic apocalypse Apple! Amazon! Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and! as a result! is much more than just a business bookThe book contains more insights and provocative ideas than Amazon has Boeing 767s My recommendation is to walk down to your local book store and buy this or more likely! buy it on Amazon. Tom Upchurch ! Wired Informationen zum Autor Scott Galloway Klappentext NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.Chapter 1 The Four Over the last twenty years, four technology giants have inspired ...

Autorentext

Scott Galloway

Klappentext

NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Zusammenfassung
****NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 
**
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Leseprobe
Chapter 1

The Four

Over the last twenty years, four technology giants have inspired more joy, connections, prosperity, and discovery than any entity in history. Along the way, Apple, Amazon, Facebook, and Google have created hundreds of thousands of high-paying jobs. The Four are responsible for an array of products and services that are entwined into the daily lives of billions of people. They've put a supercomputer in your pocket, are bringing the internet into developing countries, and are mapping the Earth's land mass and oceans. The Four have generated unprecedented wealth ($2.3 trillion) that, via stock ownership, has helped millions of families across the planet build economic security. In sum, they make the world a better place.

The above is true, and this narrative is espoused, repeatedly, across thousands of media outlets and gatherings of the innovation class (universities, conferences, cong…