A lively and engrossing cultural history of the avocado and the people who transformed it into an American obsession “Whether you’re a history buff or just enjoy a chip full of guacamole, you’ll be thoroughly captivated . . . The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Set against the rise of Southern California as an economic and cultural powerhouse and featuring delightful recipes (including vintage versions of guacamole and avocado toast), <Green Gold <is an entertaining and far-ranging exploration of the avocado’s journey to a central place in the American diet and global imagination.

Autorentext

Sarah Allaback