Crowdfunding for SMEs: A European Perspective provides a valuable insight into this new source of capital. In particular, the authors focus on financial return crowdfunding, which repays the crowd either through debt or equity. This source of capital might play a significant role in the future becoming an alternative or a complement to traditional funding sources. It is therefore of the uttermost importance to understand what has boosted its exponential growth in recent years, as well as the key drivers of success of P2P lending and equity crowdfunding campaigns on both the funders and the fundraisers side.

Due to the financial nature of the return provided to the crowd, financial return crowdfunding has been the object of recent waves of regulation, although the European Union still lacks a set of common rules. The aim of regulation should be twofold, to protect investors and, at the same time, to favor the financing for SMEs. In this book, the authors explore such issues and the regulatory policies, while looking to the future of financial return crowdfunding as an evolving source of capital.

Autorentext

Roberto Bottiglia is full professor in Banking and Finance at the University of Verona, Italy, where he teaches Economics of Banking. He graduated in Business Administration from Bocconi University, Milan, Italy. His research interests include financial marketing, IT in banking, the structure of financial systems and the crisis of major banking groups in Europe and the USA. He recently edited The Crisis of Large Banking Groups: Systemic Dimensions and Business Issues .

Flavio Pichler is Associate Professor in Banking and Finance at the University of Verona, Italy, where he teaches on Financial Markets and Institutions, Economics of Insurance and Corporate Finance courses. He graduated in Economics from the University of Verona and received a Ph.D. in Business Administration from Ca' Foscari University of Venice, Italy. His research interests include regulation and supervision of financial systems, economics of insurance and banking and risk management.

Inhalt
.-Introduction .-1 Crowdfunding as a new phenomenon: origins, features and literature review .-2 Web 2.0 as platform for the development of crowdfunding .-3 Competitive frontiers in P2P lending crowdfunding .-4 How to obtain from alternative funding agents .-5 Competitive frontiers inequity crowdfunding: The role of venture capitalists and business angels in the early stage financing industry .-6 The role of equity crowdfunding in financing SMEs: Evidence from a sample of European equity crowdfunding platforms .-7 Financial crowdfunding regulation in Europe