This book explores in non-technical terms what blogging is and why and how you should blog. Includes interviews with successful bloggers who influence products, policy makers, potential employers and millions of readers and gain an online reputation - and real profits.

Almost overnight, blogging has become a social, political and business force to be reckoned with. Your fellow students, workers and competitors are joining the Blogosphere, making money, influencing elections, getting hired, growing market share and having fun, to the tune of 8,000 new bloggers a day. Clear Blogging, an Apress Technology in Action book, answers in non-technical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but keep hearing that term on the news, this book shows why blogging has shaken up mainstream media, and how you could end up on CNN. If you've just begun reading blogs, it's your travel guide to the Blogosphere. Includes 50 interviews with successful bloggers who influence products, policy makers, potential employers and millions of readers and gain an online reputation - and real profits - from blogging.

Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation and the world you live in Over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers and millions of people and making an online reputation and real profits from blogging Shows you how to apply the best practices of news gathering to build your blog's reputation and brand Light on the technology and heavy on the specific benefits of blogging

Autorentext
Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs. At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

Klappentext

Clear Blogging, an Apress Technology in Action book, answers in non-technical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but keep hearing that term on the news, Clear Blogging shows why blogging has shaken up mainstream media, and how you could end up on CNN. If you've just begun reading blogs, it's your travel guide to the Blogosphere. Includes 50 interviews with successful bloggers who influence products, policy makers, potential employers and millions of readers and gain an online reputation - and real profits - from blogging.

Inhalt
Revolution in Progress: Please Make Noise!.- Why Blog?.- Hooking into the Blogosphere.- Getting Started.- Building Your Blog.- What Do Good Blogs Share?.- Building Your Personal Blog.- Professionally Blogging, Blogging Professionally.- Building Your Company Blog.- Secrets of Influential Bloggers.- Power Tools for Bloggers.- Successful Blogging.- The New Fourth Estate.- Adding Podcasting to Your Blog.- Monetizing Your Blog for Fun and Profit.- Building Readership.- Blogging Toward the Future.- Blogging from the New Front Lines.- Welcome to Your Future.