Help your students understand essential strategy techniques with a text coming from the leading team in the field. Fundamentals of Strategy, 5 th edition is a reader-friendly guide covering foundational issues of strategy.

Ideal as part of a relevant course, this edition supports your teaching of how strategic theories apply in real-life scenarios.

Understand and apply the essential concepts and techniques of strategy with a text coming from the leading team in the field. Fundamentals of Strategy, 5 th edition, by Whittington, Regnér, Angwin, Johnson, and Scholes is an easy-to-follow guide to the fundamental issues and techniques of strategy from the author team of the market-leading text Exploring Strategy.

This textbook is ideal for students who study strategy analysis-related courses, or strategy as part of a wider degree in areas, such as science or engineering.

The latest edition is updated to reflect the impact of the Covid-19 crisis and provides insights and examples from a broad range of international organisations.

The text has nine chapters and can be studied in connection with the twelfth edition of Exploring Strategy, offering an in-depth analysis of some of the core terms and theories developed in the latter, such as the 'strategic position' and 'strategic choices'-facing organisations. The topics include, among others, analysis on a macro-environmental and industry level, capability, and culture, as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, and innovation. The final chapter, 'Strategy in Action', raises fundamental issues on the structure of organisations, managerial systems, and strategic change.

With useful features, including a wide range of illustrations to complement the reader-friendly content, end-of-chapter case studies, and a companion website to consolidate your understanding, this must-have textbook demonstrates how the strategic theories of today apply in real-life scenarios.

Autorentext

Richard Whittington is A Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Professor in Strategic Management at Nottingham University Business School.

Patrick Regnér is a Professor of Strategic Management at the Stockholm School of Economics.

Gerry Johnson is an Emeritus Professor of Strategic Management at Lancaster University School of Management.

Kevan Scholes is an Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

Inhalt
Front Matter

1. Introducing Strategy
2. Macro-environment Analysis
3. Industry and Sector Analysis
4. Strategic Capabilities
5. Stakeholders and Culture
6. Business Strategy and Models
7. Corporate Strategy
8. Entrepreneurship and Innovation
9. Strategy in Action Glossary Index of names General index Publisher's acknowledgements