The most important part of a leader''s job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists? In this ground-breaking book, Richard Rumelt, the world''s leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist''s skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling - from Elon Musk''s decision-making to Netflix''s journey - Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward. Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

Vorwort
A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy

Autorentext
Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.

Klappentext

A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR - FROM THE BESTSELLING AUTHOR OF THE GLOBAL BUSINESS CLASSIC: GOOD STRATEGY BAD STRATEGY

**'A straight-talking guide to corporate strategy and how to frame and pursue it' FINANCIAL TIMES
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The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists?

In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling of some of the most important business decisions of recent times, Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.

Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.

Zusammenfassung
A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy