The renowned behavioural economist and bestselling author of Nudge, Richard H. Thaler, exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisions. He presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.

Informationen zum Autor Richard H. Thaler received the 2017 Nobel Prize in Economic Sciences. He is a distinguished service professor of economics and behavioral science at the University of Chicago's Booth School of Business. He is the New York Times bestselling coauthor of Nudge: Improving Decisions about Health, Wealth, and Happiness (with Cass Sunstein) and the author of Misbehaving: The Making of Behavioral Economics . Klappentext Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017. Zusammenfassung When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

Autorentext
Richard H. Thaler received the 2017 Nobel Prize in Economic Sciences. He is a distinguished service professor of economics and behavioral science at the University of Chicago's Booth School of Business. He is the New York Times bestselling coauthor of Nudge: Improving Decisions about Health, Wealth, and Happiness (with Cass Sunstein) and the author of Misbehaving: The Making of Behavioral Economics.

Klappentext

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.

Zusammenfassung
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.