This book brings the focus of corporate responsibility back to the people who are driving change in contemporary practice. Expanding current conceptualizations of CSR, the chapters come together to explore the work of a range of individuals in charge of CSR practices in contributing to societal good. Including topics such as leadership, social entrepreneurship, responsible management education, non-profit organizations and citizen activism, it aims to expand current mainstream understanding of the role individuals have in shaping CSR theory, practice, policies, and discourses.

Spotlights the role of individuals in promoting social change, including case studies from developed and developing economies Explores present and future approaches to teaching CSR in business schools Considers the citizens, consumers and stakeholders shaping the future of CSR globally

Autorentext

Francisca Farache is a principal lecturer at Brighton Business School, UK. Her research interests include corporate social responsibility, business ethics, corporate communication and CSR communication.

Georgiana Grigore is a lecturer in marketing at Henley Business School, UK. She is co-chair of the International Conference on Social Responsibility, Ethics and Sustainable Business. Her major area of research is in marketing and corporate responsibility, including changes that result from digital media.

Alin Stancu is Associate Professor of Corporate Social Responsibility and Public Relations at Bucharest University of Economic Studies, Romania. His current research interests include: business ethics, corporate social responsibility and marketing-management. He is the co-founder of the International Conference on Social Responsibility, Ethics and Sustainable Business.

David McQueen is a researcher, author and lecturer in the Faculty of Media and Communication at Bournemouth University, UK. His research interests include broad questions of media, power and politics; critical perspectives on PR and the media; lobbying; government, military and party-political PR; CSR and 'greenwashing'.

Inhalt
Chapter 1 The Role of the Individual in Promoting Social Change.- Chapter 2 Engaging Successful Migrant Entrepreneurs in Socially Responsible Causes: A Case from Sweden.- Chapter 3 Corporate Family Responsibility as a Driver for Entrepreneurial Success.- Chapter 4 Entrepreneurial Functions and Approaches for Sustainable Maintenance of Aging and Shrinking Rural Communities.- Chapter 5 Social Entrepreneurship Factors of Success and Failure in the Omsk Region of Russia.- Chapter 6 Yes, we can ! Encouraging Responsible Management through Effective CSR Communication.- Chapter 7 Financial Education, Literary Fiction, and Corporate Social Responsibility.- Chapter 8 A Practical Approach for Developing Social Consciousness and Responsibility in Marketing Students.- Chapter 9 Frack Off: Climate Change, CSR, Citizen Activism and the Shaping of National Energy Policy.- Chapter 10 Leveraging CSR to gain MNE legitimacy in Post-Arab Spring Morocco.- Chapter 11 Identifying the Root Causes of Human Rights Violation for Workers in International Supply Chains: A Systematic Literature Review.- Chapter 12 Corporate Wrongdoing and Reputational Risk: A Genealogical Analysis of Toyota's Recall Crisis in 2010.