Autorentext

Ramesh Chandra Das is currently Professor of Economics at Vidyasagar University, West Bengal, India, with more than twenty-five years of teaching and research experiences in different fields of the subject. Previously Dr. Das was associated with Katwa College, West Bengal, India, as regular teaching faculty in the Department of Economics for the period 1999-2019. He has obtained Masters, M. Phil and Ph. D Degree in Economics from the University of Calcutta, India, and has research interests on Applied Microeconomics & Macroeconomics, Environmental Economics, Financial Economics and Development Economics. Dr. Das has contributed several research papers to national and international journals of repute and acted as reviewers with the publishers such as Wiley, Elsevier, Springer, MDPI, Emerald, Sage, IGI Global and Inderscience. He has written textbooks on Microeconomics and Macroeconomics for different fields of students and academicians in Economics, and several edited books with international publishers such as Routledge, IGI Global, Emerald, Springer and Sage.

Sovik Mukherjee is Assistant Professor in Economics in the Faculty of Commerce and Management, St. Xavier's University, Kolkata (India). He holds a PhD from the Department of Economics, Jadavpur University, Kolkata. His profile features in the "Top 30 Most Influential Young Economists (India) - 2022" list published by the Institute of Certified Chartered Economists (ICCE). He specializes in the fields of energy economics and climate change, applied microeconomics (including issues in the digital economy and the economics of platforms), and development economics. He has contributed extensively to ranked peer-reviewed journals and edited volumes of national and international repute.

Klappentext

This book encapsulates the changing dimensions of managerial behaviours through existing microeconomic theories. It throws light on the decision-making process of consumers to demonstrate the potential absorbing capacity of the firms' produce, with the aim of fulfilling their objectives while being socially sustainable.

The book elucidates how management, utilizing strategic planning tools, can maintain profitability in an ever-changing macroeconomic environment. The sectoral/market equilibrium analyses are done with reference to international trade and economic growth models. Key features include simple case studies and illustrations to facilitate an easy understanding of the theory, using basic mathematical tools, tables, and figures to illustrate the concepts intuitively. Additionally, chapter-end exercises are provided to assess students' comprehension of the subject matter, among other features.

Devised as a text for postgraduate students of Management, Commerce and Economics, this book would also be useful to undergraduate courses with Managerial Economics. Additionally, this book would be an invaluable companion to budding business managers and corporate leaders in different industries.

Inhalt

Foreword Preface 1. Conceptual Notes on Mainstream Economics and Managerial Economics 2. Theory of Consumer Behaviour 3. Functional Analysis of Demand 4. Demand Forecasting 5. Theories of Production and Cost 6. Perfect Competition 7. Monopoly 8. Other Forms of Imperfect Competition 9. Pricing of Land and Labour 10. Determination of Prices of Capital and Entrepreneur 11. Market Failure: Public Goods and Externalities 12. Economics of Information 13. General Equilibrium Model 14. Models of International Exchange 15. National Income Accounting and Equilibrium Analysis 16. Theories of Money Supply, Inflation and Unemployment 17. Theories of Economic Growth-Classical, Harrod-Domar and Neoclassical