Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come.

In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey.

No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss!

Professor Dr. Harley Krohmer
University of Bern

"Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.

Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk

Introduces the fundamentals of artificial intelligence (AI) and machine learning in a business context Presents a broad range of industry-specific and sector-specific best practices Includes a concrete roadmap for a sample corporation's AI journey

Autorentext

Prof. Dr. Ralf T. Kreutzer has been Professor of Marketing at the HWR Berlin School of Economics and Law as well as Marketing and Management Consultant since 2005. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005. Through regular publications and lectures, Prof. Kreutzer has provided significant impetus on various topics relating to marketing, dialog marketing, CRM/customer loyalty systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing, artificial intelligence, and has advised a large number of companies in Germany and abroad on these topics. Professor Kreutzer is a founding member of the consulting firm Green Elephant Consulting (www.green-elephant.info), which specializes in making sustainability feasible for companies.

Inhalt
What is Artificial Intelligence and how to exploit it?.- Basics and drivers of Artificial Intelligence.- Fields of application of Artificial Intelligence production area.- Fields of application of Artificial Intelligence customer service, marketing and sales.- Fields of application of Artificial Intelligence retail, service and maintenance sector.- Fields of application of Artificial Intelligence health care, education and human resource management.- Fields of application of Artificial Intelligence energy sector, smart home, mobility and transport.- Fields of application of Artificial Intelligence financial services and creative sector.- Fields of application of Artificial Intelligence security sector and military sector.- AI challenge how Artificial Intelligence can be anchored in a company.- Outlook.