Shows the holistic picture of the necessary change processes for digitalization Provides a comprehensive set of tools to manage the digital transformation successfully Guides through the digital transformation process based on profound knowledge and proofed concepts

Autorentext
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later a managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 50 books on marketing and management topics.

Inhalt
Chapter 1. The world in transition.- Chapter 2. Analysis and design of a digital business performance.- Chapter 3. Eight fields of action for building digital excellence.- Chapter 4. Change management shaping change processes successfully. <p