Shows the holistic picture of the necessary change processes for digitalization Provides a comprehensive set of tools to manage the digital transformation successfully Guides through the digital transformation process based on profound knowledge and proofed concepts

Autorentext
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later a managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 50 books on marketing and management topics.

Klappentext

Inhalt
Chapter 1. The world in transition.- Chapter 2. Analysis and design of a digital business performance.- Chapter 3. Eight fields of action for building digital excellence.- Chapter 4. Change management shaping change processes successfully. <p