Digital Business Leadership

Illustrates eight central fields of action for digital business leadership Provides practitioners and executives with a clear, yet practical, set of recommendations for action

Delivers case studies with insights in organizational behavior and methods of leading digital organizations

Autorentext

Prof. Dr. Ralf T. Kreutzer ist Professor für Marketing an der Hochschule für Wirtschaft und Recht, Berlin, und Marketing und Management Consultant. Tim Neugebauer ist Geschäftsführer der DMK E-BUSINESS GmbH, Berlin, sowie Senior Digital Business Consultant und Agile Coach bei der DMK INNOVATIONS GmbH, Potsdam. Prof. Dr. Annette Pattloch ist Professorin mit dem Schwerpunkt Marketing an der Beuth Hochschule für Technik, Berlin.

Klappentext

Illustrates eight central fields of action for digital business leadership Provides practitioners and executives with a clear, yet practical, set of recommendations for action Delivers case studies with insights in organizational behavior and methods of leading digital organizations

Inhalt

1. Background and the necessity to build a Digital Business Leadership.- 2. Eight areas of action to build a Digital Business Leadership.- 3. Change management - shaping change successfully.- 4. Best Practices in building a Digital Business Leadership.- 5. Beginning is the most difficult - our call to action.