Employs a business model framework which facilitates a common analytical approach to progressive business

Each case study follows the same structure, covering the business profile, the business model, problems and challenges faced and conclusions

Global case studies include John Lewis Partnership, Illy Café, Novo Nordisk, Triodos Bank, Carlson Rezidor, Unilever

Autorentext
Eleanor O'Higgins is Adjunct Associate Professor at the College of Business at UCD Dublin, Ireland, and an Associate at the London School of Economics, UK. She specializes in business ethics, corporate responsibility and governance, and strategic and public management. She is the author of numerous papers in academic and professional journals, book chapters and case studies. László Zsolnai is Professor and Director of the Business Ethics Center of Corvinus University of Budapest, Hungary. He is President of the European SPES Institute in Leuven, Belgium. He also serves as Co-Chair of the Future Earth Finance and Economics Knowledge-Action Network in Montreal, Canada.

Inhalt

Preface .- Part I Introduction.- 1. What is Progressive Business? (Eleanor O'Higgins and Laszlo Zsolnai) .- Part II Progressive Business Cases.-2. Banking on Values Triodos Bank (Nel Hofstra and Luit Kloosterman).- 3. The Power of Tradition Béres Pharmaceuticals (András Ócsai and Zsolt Boda) .- 4. Coffee Making as Art Illycafé (Antonio Tencati) .- 5. Staff Inclusion DKV Integralia (Marc Vilanova and Silvia Agulló) .- 6. Economy for the Common Good Sonnentor (Michael Muller-Camen and Jutta Camen) .- 7. The Business of Recycling Armor (Benedicte Faivre-Tavignot).- 8. Clean Energy Lumituuli ( Mikko Jalas and Jukka Mäkinen) .- 9. The Ethos of Partnership John Lewis Partnership ( Eleanor O'Higgins) .- 10. The Danish Model of Corporate Citizenship The Novo Group (Jacob Dahl Rendtorff) .- 11. Responsible Hospitality Carlson Rezidor (Knut J. Ims and Kjell Grønhaug) .-12. Sustainable Living Unilever (Patrick E. Murphy and Caitlin E. Murphy) .- Part III Conclusions.- 13. Future of Business (Eleanor O'Higgins and Laszlo Zsolnai).