This book offers an in-depth examination of mass customization, personalization, and co-creation (MCPC), detailing recent research as well as looking towards new frontiers in the field. It features a strong focus on real life applications.

The MCPC 2014 is a multitrack conference featuring a combination of high profile keynotes with expert talks, panel discussions, paper sessions, workshops, receptions, and much more. While it is devoted to sharing and discussing the latest research in the field, the MCPC conference has a strong focus on real life applications. Since its beginning, the MCPC conference has had an equal share of participants, practitioners and academics/researchers. This makes the MCPC conference truly unique among many conferences. It strives to connect MCPC thinkers, first movers, entrepreneurs, technology developers, and researchers with people applying these strategies in practice.

Twenty years ago Mass Customization was acknowledged as the New Frontier in Business Competition. Ever since, industry has been applying the concept and researchers have developed the topic into a well-established research area and businesses have formed new strategies. More knowledge, methods and technologies are available now than ever before. Along with general Mass Customization topics, this conference addresses Mass Customization from a historical perspective, looking at both mass customization in the past 20 years and towards the new frontiers in the 20 years to come.

This book presents the latest research from the worldwide MCPC community bringing together the new thoughts and results from various disciplines within the field.

Addresses mass customization from a historical perspective, looking at both mass customization in the past 20 years and towards the new frontiers in the 20 years to come Discusses the latest research in the field, with a strong focus on real life applications Connects MCPC thought leaders, entrepreneurs, technology developers and researchers with the people applying these strategies in practice Includes supplementary material: sn.pub/extras

Autorentext
Thomas Ditlev Brunø is an Associate Professor at Aalborg University.

Kjeld Nielsen is a Teaching Associate Professor at Aalborg University.

Kaj Asbjørn Jørgensen is a Teaching Associate Professor at Aalborg University.

Stig Taps is a Teaching Associate Professor at Aalborg University.

Inhalt

A Bonded Experience: 'Value creation as the creation of an experience, within a business relationship'.- A Case Investigation of Product Structure Complexity in Mass Customization using a Data Mining Approach.- A Method for Specification of Multi-Variant Products using Degrees of Freedom of Shape Attributes in Product Structures.- A Profile Chart Approach for Defining the Solution Space of a Production Network.- Applying the 5 WHYs to identify rot causes to non-completions in on-site construction.- Challenges in Request Management Demand management of customer-driven product development.