Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.

Includes the full proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference? Offers cutting edge research and insights in the field of marketing Includes contributions related to marketing research, marketing strategy, and consumer behavior Includes supplementary material: sn.pub/extras

Inhalt
Doctoral Colloquium Session: Latest Methodological Considerations.- Retailing: Mood and Emotion in a Retail Setting.- Consumer Behavior: Consumers Perceptions of Corporate Social Responsibility.- Sports Marketing: Fan Avidity.- Doctoral Colloquium Session: Ethics, Covert Marketing, Church Marketing and Negative Rumor Mongering.- B2B and Relationship Marketing: Managing Channel Relationships for Success.- International/Multinational Marketing: Organizational Challenges in the Age of Globalization.- Services Marketing: Refining Relationships.- Excellence in Marketing Education and Innovative Teaching: The Many Facets of Learning.- Doctoral Colloquium Session: Sales, Relationship and Distribution Strategies.- Contributions to Retailing and Personal Selling.- Sports Marketing: Branding in Sports.- Marketing Strategy: Customer Relationship Management.- Consumer Behavior: Eeny-Meeny, Miney-Mo.- Doctoral Colloquium Session: Consumer Behavior Issues.- Service Marketing: Evaluating Service Technology.- Product and Brand Management: New Product Innovation.- Marketing Promotion and Communication: Consumer Responses to Promotional Effects.- Doctoral Colloquium Session: International Marketing and Cross-Cultural Research.- B2B and Relationship Marketing: New Perspectives in B2B Relationships.- Supply Chain Management: Inter-organizational Issues in Supply Chain Management.- Consumer Behavior: Transcending to a Higher Purpose: Spirituality, Charity, and Materialism.- Doctoral Colloquium Session: Internet Marketing Issues.- Consumer Behavior: Persuasion and Image.- International/Multinational Marketing: Values and Behavior in the Age of Globalization.- Selling and Sales Management: Improving Salesperson Effectiveness.- Service Marketing: Parsing Post-Purchase Behaviors.- Sports Marketing: Sponsorship.- Consumer Behavior: Desire and Readiness.- Marketing Strategy: Frontiers in Marketing Strategy.- Marketing Promotion and Communication: Factors Impacting AdvertisingEffectiveness.- International/Multinational Marketing: Brands and Choice in the Age of Globalization.- Service Marketing: Can We Relate?.- Marketing Strategy: Marketing Orientation.- Product and Brand Management: Brand Impression, Meanings, and Cross-Cultural Analyses.- Supply Chain Management: The Impact of Supply Chain Management on Firm Performance.- Service Marketing Competitive: Both Sides Now.- Sports Marketing Special Session: Psychology and Effective Media Utilization in Sports Marketing.- Electronic and Interactive Marketing: Understanding Online Transactions and Communications.- Product and Brand Management Special Session: Communicating with Product Design.- Retailing: Consumers Reactions to Technology in the Shopping Process.- Selling and Sales Management: Dealing with the Consequences of Salespersons' Stress, Burnout, and Deviant Behavior.- Product and Brand Management: Brand Equity, Diagnosticity, and Defensive Strategies.- Electronic and Interactive Marketing: Advances in Online and Hybrid Retailing.- Consumer Behavior: Consumer Roles and Rites.