This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Includes the full proceedings of the 1993 World Marketing Congress? Offers quality research and insights in the field of global marketing Includes contributions related to marketing strategy, marketing management and consumer behavior

Autorentext
M. J. Sirgy a social/consumer/organizational psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the areas of consumer behavior, marketing communications, business ethics, and quality of life. He presently serves as an editor of the Quality-of-Life/Marketing section of the Journal of Macromarketing and co-editor-in-chief of Applied Research in Quality of Life. He co-founded the International Society for Quality-of-Life Studies in 1995 and is currently serving as its Executive Director. He was also the president of the Academy of Marketing Science (2002-03).In 1992, he received the Distinguished Fellow recognition from the Academy. In 1997, he received the Distinguished Fellow recognition from the International Society for Quality-of-Life Studies. In a recent survey of scholarly productivity in business ethics, he was ranked as 82nd among 2,371 business ethics scholars world-wide. In 2003, the board of directors of the International Society for Quality-of-Life Studies elected him to receive the highest distinction of the society, namely the Distinguished Quality-of-Life Researcher Award.

Inhalt
Innovation, Technology, and Product Strategy.- Pricing and Countertrade.- Logistics.- Comparative Marketing Systems.- Industrial Marketing.- Sales Management.- Services Marketing.- Marketing Channels.- International Marketing Management.- Marketing Communications.- Emergence of the European Community.- Buyer Behavior.- Retailing.- Marketing and Development.- Consumer Marketing.- International Trade and Business Strategies.- Macromarketing.- Marketing Research.- Purchasing Management.- Public Policy and Marketing.