This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinary domains of business, labour, politics, and culture, this book examines how digital platforms are embedding automated systems into the social fabrics of everyday life. Encouraging readers to explore the phenomenon of platformisation in context, the book uncovers the distinctive features of platform capitalism in India.

Brings together cutting-edge work on the emergence of platform economies in India Investigates how digital platforms embed market systems into the fabric of everyday life Uses rich case studies to examine platform capitalism in an Indian context

Autorentext

Adrian Athique is Principal Research Fellow at the Institute for Advanced Studies in the Humanities, University of Queensland, Australia. He has written and edited a substantial body of work on digital society and the media in Asia, including seven books and more than forty journal articles and chapters.

Vibodh Parthasarathi is Associate Professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, India. He maintains a multidisciplinary interest in media policy, creative industries, and media history, his most recent work being the co-edited double-volume The Indian Media Economy (2018). His ongoing work explores the regulatory and commercial dynamics of digitalisation across the Indian media, including in newspapers, journalism, broadcasting, and cable distribution.

Inhalt

1. Preface: Platform Economy and Platformisation in India.- 2. Digital Emporiums: Platform Capitalism in India.- 3. The Networked Media Economy and the Indian Gilded Age.- 4. The Derivative Values of Platform Capitalism.- 5. Amazon Prime Video and the Indian Media Market: A Platform Ecosphere.- 6. Music Streaming platforms in India: Telecom and Technology Actors Repositioning the Game.- 7. Platforms at the Heart of Capitalism: Industrial and Financial Structures of OTTs in India.- 8. Journalistic Practices and Algorithmic Governance.- 9. Digital Economy Inequalities: An Exploratory Study of Ratings in Ride-Hailing Platforms.- 10. Platform over Troubled Waters: Aadhaar Authentication beyond Governance.- 11. Political Communication On Social Media Platforms And Its Implications For The Public Sphere In India.- 12. Portfolios of Fear and Risk in Platform News.- 13. Informality in the time of Platformization.- 14. Notes on The Platformisation of Mainstream Hinduism.- 15. Capitalist Platforms and Subaltern Creativity.