This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

Autorentext
NATALIE BARKER-RUCHTI is Researcher and Lecturer at the Institute of Exercise and Health Sciences at the University of Basel, Switzerland TONI BRUCE is Senior Lecturer in Sport and Leisure Studies at the University of Waikato, New Zealand AGNES ELLING is Senior Researcher at the W.J.H. Mulier Institute, centre for research on sports in society in the Netherlands LAURA HILLS is Lecturer in Youth Sport/Sociology of Sport at Brunel University, UK EILEEN KENNEDY is Director of the Centre for Scientific and Cultural Research in Sport in the School of Human and Life Sciences at Roehampton University, London, UK EUNHA KOH is Senior Researcher at the Department of Policy Research and Development, Korea Institute of Sport Science, South Korea JUDY LIAO is currently a Ph.D student in the socio-cultural studies of sport and physical activity at the University of Alberta, Canada ROELIEN LUIJT works as a sports researcher and a sports journalist and runs her own company- ZEAL Sport& Media MARGARET MACNEILL is Associate Professor in the Faculty of Physical Education and Health at the University of Toronto, Canada, is cross-appointed to the Faculty of Medicine and is a Fellow of the American Association of Kinesiology and PE MONTSERRAT MARTIN is Lecturer of Sociology of Sport at Vic University, Catalonia, Spain NANCY E. SPENCER is Associate Professor in the School of Human Movement, Sport and Leisure Studies at Bowling Green State University, U.S.A. PING WU is Senior Lecturer in Sports Journalism and Media at the University of Bedfordshire, UK.

Inhalt
Acknowledgements Notes on Contributors Introduction; P.Markula Reading Media Texts in Women's Sport: Critical Discourse Analysis and Foucauldian Discourse Analysis; J.Liao & P.Markula Opening up the Gendered Gaze: Sport Media Representations of Women, National Identity and Racialized Gaze in Canada; M.MacNeill From 'Iron Girl' to 'Sexy Goddess': An Analysis of the Chinese Media; P.Wu 'Acceptable Bodies': Deconstructing the Finnish Media Coverage of the 2004 Olympic Games; P.Markula Double Trouble: Kelly Holmes, Intersectionality and Unstable Narratives of Olympic Heroism in the British Media; L.Hills & E.Kennedy Different Shades of Orange?: Media Representations of Dutch Women Medallists; A.Elling & R.Luijt Winning Space in Sport: The Olympics in the New Zealand Sports Media; T.Bruce Heroes, Sisters and Beauties: Korean Printed Media Representation of Sport Women in the 2004 Olympics; E.Koh An Analysis of AmayaValdemoro's Portrayal in a Spanish Newspaper During Athens 2004; M.Martin The Media as an Authorizing Practice of Femininity: Swiss Newspaper Coverage of Karin Thürig's Bronze Medal Performance in Road Cycling; N.Barker-Ruchti Reproducing Olympic Authenticity: Representations of 2004 'Olympic Portraits of U.S. Athletes to Watch'; N.Spencer