Social media is said to radically change the way in which public communication takes place: information diffuses faster and can reach a large number of people, but what makes the process so novel is that online networks can empower people to compete with traditional broadcasters or public figures. This book critically interrogates the contemporary relevance of social networks as a set of economic, cultural and political enterprises and as a public sphere in which a variety of political and socio-cultural demands can be met. It examines policy, regulatory and socio-cultural issues arising from the transformation of communication to a multi-layered sphere of online and social networks. The central theme of the book is to address the following questions: Are online and social networks an unstoppable democratizing and mobilizing force? Is there a need for policy and intervention to ensure the development of comprehensive and inclusive social networking frameworks? Social media are viewed both as a tool that allows citizens to influence policymaking, and as an object of new policies and regulations, such as data retention, privacy and copyright laws, around which citizens are mobilizing.

Autorentext
Author Petros Iosifidis: Petros Iosifidis is Professor in Media and Communication Policy in the Department of Sociology, City University London, UK. He is the author of Public Television in the Digital Era (2007), Global Media and Communication Policy (2011), co-author of The Political Economy of Television Sports Rights (2013) and editor of Reinventing Public Service Communication (2010).

Inhalt
Introduction.- Part One.Theory and Practice.- 1.Social Media, Public Sphere and Democracy.- 2.The Political Economy of Social Media.- 3.Western Media Policy Frameworks and Values.- Part Two.Western Liberal Democratic Traditions, Grassroots Politics and the Social Media.- 4.Modern Political Communication and Web 2.0 in Representative Democracies: the United States and the British Experience.- 5.The Public Sphere and Network Democracy: the Arab Spring, WikiLeaks and the Edward Snowden Revelations.- 6.Public Diplomacy 2.0 and the Social Media.- Part Three.The rise of the BRICS and on-line interest.- 7.Russia and China: Autocratic and On-line.- 8.India and South Africa; Post-colonial Power, Democratization and theOnline Community.- 9.Japan, South Korea, Brazil: Post-industrial Societies; Hard and Software.- 10.The Social Media and the Middle East.- 11.Conclusion