Do you want to improve your business? Or do you want to know how to make a marketing plan? Get inspiration from this detailed marketing plan of a sport event organization. You will see how a situation analysis and marketing planning process could look like. Furthermore, different marketing tools are described in this book on practical examples. Those tips you could use for other type of business. This book was written as a bachelor project at Copenhagen Business Academy.

Autorentext

Petr Lundák was born in 1988 in Czechoslovakia (now the Czech Republic). He is involved in sports from his childhood. Firstly he was an active player. After finishing a Bachelor in Sport Management at Copenhangen Business Academy (Denmark) he started organizing sport events for amateurs in squash, badminton, tenis, table-tennis and running in 2012.