Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential 'business networks perspective' approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.

Autorentext

Peter Thilenius is Professor of Business Studies at Uppsala University, Sweden. His research interests include business relationships in various fields of marketing and international business, and his recent projects have focused upon the impact of information technology on an industrial setting, and the internationalisation of banks.

Cecilia Pahlberg is Professor of Business Studies at Uppsala University, Sweden where she conducts research within international business and marketing. Her current research focuses on the impact of socio-political actors on multinationals in emerging markets, competition and cooperation in business relationships, the development of IB, and the business network approach as a scientific field.

Virpi Havila is Professor of Business Studies at Uppsala University, Sweden. Her research interests include mergers and acquisitions, management of project ending, and ending/reactivating business-to-business relationships. She has published in journals that include Industrial Marketing Management, International Marketing Review, Journal of Management Studies, and Journal of Strategic Marketing .

Inhalt
Part I: Introduction.- Part I: Introduction.- Chapter 1: Approaching and extending business networks An agenda or new research challenges (Peter Thilenius, Cecilia Pahlberg and Virpi Havila).- Chapter 2: The emergence of the business network approach (Lars Engwall, Cecilia Pahlberg and Olle Persson).- Part II: New territories.- Chapter 3: From anonymity to identity: Network transformation in economies and industries in transition from plan to market (Martin Johanson and Jan Johanson).- Chapter 4: Extending the role of consumers: From marketing targets to participant in business networks (Jimmie G. Röndell and David Sörhammar).- Chapter 5: The role of NGOs in business networks: Partnership in innovation (Emilene Leite and Mohammad Latifi).- Chapter 6: Why expatriates' private relations matter (Martin Johanson and Heléne Lundberg).- Chapter 7: The internationalisation of Swedish banks and their business networks: Push versus pull strategies (Pervez Ghauri, Annoch Isa Hadjikhani and Andreas Pajuvirta).- Part III: New technologies.- Chapter 8: Digitalisation and service innovation: The intermediating role of platforms (Per Andersson and Lars-Gunnar Mattsson).- Chapter 9: Innovation through interaction for bathroom suppliers (Helén Anderson, Mike Danilovic, Diana Chernetska and Steinthor Oskarsson).- Chapter 10: Integration of information technology in business relationships: Implications for the extended network (Cecilia Lindh and Peter Ekman).- Chapter 11: Information system providers in business-relationship triads (Cecilia Erixon and Peter Thilenius).- Chapter 12: A search and deliberation framework for understanding consumers' foreign online purchasing (Aswo Safari and Mo Yamin).- Chapter 13: Found in Translation? On the transfer of technological knowledge from science to industry (Anna Bengtson and Susanne Åberg).- Part IV: New terms.- Chapter 14: Strategizing in coopetitive networks (Johanna Dahl, Sören Kock and Eva-Lena Lundgren-Henriksson).- Chapter 15: From business remains to reactivated relationships (Mikael Gidhagen and Virpi Havila).- Chapter 16: Learning by lobbying: The role of networking in banks' interpretation and implementation of accounting standard (Anna-Karin Stockenstrand and Fredrik Nilsson).- Chapter 17: Legitimacy in the business network context (Sabine Gebert-Persson and Enikö Káptalan-Nagy).- Chapter 18: Business Netquakes: Analysing relatedness of events in dynamic business networks (Peter Thilenius, Virpi Havila, Peter Dahlin and Christina Öberg).- Chapter 19: Exploring ethics in business networks: Propositions for future research (Aino Halinen and Päivi Jokela).- Part V: New times.- Chapter 20: 'Tic-toc-tic, Tack': Thoughts on the tempo of business network extension (Amjad Hadjikhani and Peter Thilenius).- Bibliography.-