This book constitutes the refereed proceedings of the 20th International Conference on Persuasive Technology, PERSUASIVE 2025, held in Limassol, Cyprus, during May 57, 2025.

The 17 full papers and 6 short papers included in this book were carefully reviewed and selected from 49 submissions. They are organized in topical sections as follows: Personalized Persuasion; Theory and Exploration; Design and Solutions; Emotions and Behaviour; Behavior Change Games; Personality and Individual Differences.

Inhalt

.- Personalized Persuasion.

.- Design of a Personalised AI Coaching Assistant for Occupational Health and Safety.

.- Analysing user feedback on Commerical diet tracking app.

.- Personalized Social Proof for Persuasive Human-Robot Interaction.

.- Personalized Digital Interventions for Behavior Change: Insights from the MoM App Study.

.- Theory and Exploration.

.- Exploring the Potential and Limitations of Large Language Models to Control the Behavior of Embodied Persuasive Agents.

.- Insights into the Design of Ethical and Trustworthy Persuasive Technologies.

.- Effect of Competitive and Cooperative Learning Contexts in Controversial Information Search: Preliminary Results.

.- The Heuristic Evaluation of Manipulative Interfaces.

.- Digital Persuasion: Understanding the Impact of Online Influencers on Public Opinion.

.- Design and Solutions.

.- LifeLink: The Design and Evaluation of an mHealth App for Caregivers Supporting Individuals with Suicidality.

.- Bridging Research and Practice in Persuasive Mobile Stress Management Apps: A 21-Year Comparative Analysis and Novel Design Framework.

.- Designing Behavior Change Support Systems for Recovery from Addictions: Mapping Software Features with Counseling Strategies.

.- Investigation of the Eye Donor Aust app's Persuasiveness.

.- MyHealthCore: Towards A Community-Engaged HIV Prevention Persuasive mHealth App for Black Communities in Canada.

.- Emotions and Behaviour.

.- Health Risk Management Using Persuasive Technology: A Scoping Review.

.- Evaluation of an Emotion-Aware Persuasive Framework Based on Peripheral Interaction for Reducing Physical Strain in Office Environments.

.- On People's Susceptibility to Persuasive Techniques in Social Engineering: Is It About the Technique or Their Readiness to Be Persuaded.

.- Behavior Change Games.

.- AMRageddon v1: The Design and Usability Evaluation of a Digital Escape Room Game for Antimicrobial Resistance Education through Persuasive technology.

.- PetBuddy: An Examination of Augmented Reality Mobile Health Game for Promoting Physical Activity.

.- The Motivational Appeal of Persuasive Strategies in a Healthy Eating Behaviour Change Game.

.- Personality and Individual Differences.

.- (Un)sustainable Personalities: The Role of Personality When Persuading To Adopt Sustainable Behaviours.

.- Non binary-people are harder to persuade: evidence and insights.

.- Gamified vs. Non-Gamified Language Learning: the Role of Working Memory and Gaming Disorder.