This book constitutes the refereed proceedings of the 18th International Conference on Persuasive Technology, PERSUASIVE 2023, held in Eindhoven, The Netherlands, April 1921, 2023.
The 24 full papers and 2 short papers included in this book were carefully reviewed and selected from 69 submissions. They were organized in topical sections as follows: Persuasive Technologies in Virtual and Augmented Reality; Persuasive Strategies; Persuasive Design and Applications; Methods for Tailoring and Personalisation; Artificial Persuasive Agents; Gamification; and Personal Factors in Persuasion.

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Persuasive Technologies in Virtual and Augmented Reality .- Sharing Speaker Heart Rate with the Audience Elicits Empathy and Increases Persuasion.- Sugarcoating a bitter pill - VR against police ethnic profiling.- Perception of Virtual Agents as Communicators in Virtual vs. Augmented Reality by a Male Sample.- ReadAR, playful book finding through peer book reviews for multi-faceted characters in AR.- Persuasive Strategies .- mRAPID Study: Effect of Micro-incentives and Daily Deadlines on Practice Behavior.- What the Fork? The Impact of Social Norm Violation on User Behavior.- Evaluative Conditioning in Consumer Psychology: Can Affective Images of Climate Change Influence Sustainability Perception of Supermarket Products?.- System for Inducing Acceptance of Unconsidered Information by Connecting Current Interests Proof of Concept in Snack Purchasing Scenarios.- Persuasive Design and Applications .- Can we re-design social media to persuade people to challenge misinformation? An exploratory study.- A study of women's perceptions and opinions of a persuasive breastfeeding mHealth app.- From Persuasive Applications to Persuasive Systems in Non-Communicable Disease Care - a Systematic Literature Analysis.- Methods for Tailoring and Personalisation .- Comparing Psychometric and Behavioral Predictors of Compliance During Human-AI Interactions.- Kindness makes you happy and happiness makes you healthy: Actual persuasiveness and personalisation of persuasive messages in a behaviour change intervention for wellbeing.- Persuasive Strategies and Emotional States: Towards Emotion-Adaptive Persuasive Technologies Design.- Tailoring Persuasive Health Messages to the Predominant Ego State of Patients.- Artificial Persuasive Agents .- Persuasive Robots in the Field.- Attitudes Toward a Virtual Smoking Cessation Coach: Relationship and Willingness to Continuec.- Persuasive-Building Fundamental Premises and Implications for Conversational Agent: A Conceptual Model in Captology.- On Further Reflection... Moral Reflections Enhance Robotic Moral Persuasive Capability.- Gamification .- Gamified medication adherence applications for chronic health conditions: Scoping Review.- Relatedness for Moral Courage: Game Experience Dimensions as Persuasive Strategies for Moral Courage in Contrast to Other Facets of Altruistic Behavior.- GardenQuest: Using Hexad Player Types to Design a Step-Based Multiplayer Persuasive Game for Motivating Physical Activity.- Personal Factors in Persuasion .- Does the association between persuasive strategies and personality types vary across regions?.- Me versus them: exploring the perception of susceptibility to persuasion in oneself and others in online gambling.- Credibility in Persuasive Systems: A Systematic Review.- Notifying Users: Customisation Preferences for Notifications in Health and Well-being Applications.