Recent case studies indicated that competing successfully in the present while simultaneously creating appropriate strategic options for the future is one of the toughest managerial challenges for established organizations. Patrick Schulze addresses this issue by investigating the performance effects and organizational antecedents of innovation strategies and, in particular, ambidexterity. He develops an interesting and innovative perspective on this question arguing that successful companies need to become ambidextrous by either the structural separation of existing and new business or the creation of a supportive organizational context.

Autorentext
Dr. Patrick Schulze wrote this dissertation under Prof. Malte Brettel's supervision at the WIN chair of the RWTH Aachen.

Inhalt
Context, Definitions and Characteristics of Exploitation and Exploration.- Theoretical Framework.- Hypotheses and Research Model.- Methodology of Data Analysis.- Design of the Research Instrument.- Data Collection and Data Sample.- Results.- Discussion and Implications.